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Articles by Anupreet Bhui
3 Reasons to go to Field Day 2019
With festival season now and truly underway, here are the top reasons why you should head to Field Day. Moved to a new location, you can expect new surprises and the best talent, surrounded by the most stylish festivalgoers. New Location Moved to The Drumshed in North London, this is now London’s biggest venue, meaning even more food and drink stands and musical talent.
Beauty and the packaging beast
With annual e-commerce transactions now at 40 billion and rising, beauty brands can do their bit to combat #packagingfail. They can also save money at the same time, making it a win-win for the planet and for the bottom line. With sustainability a huge priority for consumers and businesses, beauty brands find themselves in a challenging position. Customers are watching closely for any sustainability-unfriendly slip-ups, and calling them out loudly with #packagingfail comments on social media.
Fast fashion brands look ahead to a wellness state of mind
From beauty to fashion, tech advancements coupled with the increasing pursuit of consumer wellbeing are allowing companies to talk in an innovative way to their customers – bringing performance properties to fashion categories. Here at WGSN, we’ve been tracking the rise of a plethora of wellness options – from healthy food and mindful sports, to brands committed to a sustainable future.
Meet Huemn of India
Huemn is a sustainable young fashion brand from India founded by Shyama Shetty & Pranav Misra. Using fashion as their chosen vehicle, the designer duo are making bold strides starting a movement where real human stories are the highlight. Through their carefully curated campaigns and a non- binary section on their website, the Huemn voice is out loud and clear, fast pushing away boundaries of gender, self-identity and stereotypes.
The future of AI in Indian retail – WGSN Insider reports
This November saw the WGSN’s second Trend Talk, launched in collaboration with Amazon Fashion India. On the agenda? ‘Fashion and Retailing in The Age of Artificial Intelligence,’ with an audience of senior executives across 39 companies in attendance. Highlights included industry development, future relevance along with how AI can improve fashion discovery and design.
Wendy Yu on the BoF China Prize and the 2019 trends-to-watch
Following the announcement of the $100,000 BoF China Prize in partnership with Yu Holdings, WGSN sat down with the investment company’s millennial Founder and CEO Wendy Yu. One to watch, Yu was invited this year to join the prestigious Met Gala Committee, and was named as a 30 Under 30 by Forbes China. We discover how the prize came to fruition, what Yu is watching for 2019, her career advice and lifestyle preferences as a multi-local. Could you tell us how the BOF China designer prize came to be?
Zegna’s XXX launch takes in experiential event and WeChat link-up
Luxury Italian menswear brand Ermenegildo Zegna unveiled a WeChat Interactive Partnership late last week, to celebrate the launch of its latest XXX collection, its more urban, relaxed offer.
Necessity is the mother of all invention - Introducing UBI-IND Mi Cocina
Ulrich ‘Ubi’ Simpson, a veteran of the denim industry, was inspired by sail making and traditional, Japanese dying when creating his successful denim brand UBI-IND. Innovative processes and a range of cuts placed the distinctive denim line on the map for denim enthusiasts. Now, you can add more UBI-IND durable denim to your collection – to your kitchen, specifically. In 2014, Ubi noticed a gap in the market – an absence of durable, cool-looking kitchen products that also serve their purpose?
A sustainable approach - introducing EKA from India
Rina Singh is an Indian designer bringing the traditions and crafts of her home country to a global audience. Her fashion brand, Eka, showcases a range of garments hand-made by a community of local weavers. Rina’s relationship with these weavers lies at the heart of her company, and together they combine tradition and innovation to make Indian craftsmanship adaptable and accessible to a global audience. Such a brand leads the movement in sustaining cultural traditions in India.
J.HARDYMENT founder on getting started, Lane Crawford and Shanghai's energy
WGSN sat down with jewellery designer Joanna Hardyment in Shanghai to talk starting up her eponymous brand, J. HARDYMENT. We discussed Shanghai’s energy, understanding differing tastes in jewellery around the world and strategic planning. Could you tell us a bit about how you founded your jewellery brand? I had an interest in design and fashion from a young age, but didn’t feel ready for fashion school when the time came.
Event to watch: UI/UX Conference China
Ahead of the 2018 UI/UX Conference China, WGSN caught up with Coco Yu, Account Manager of Wiredcraft & the conference organiser to gain more insight into this upcoming tech event which will feature speakers from leading innovation companies such as IDEO and Frog. UI/UX Conference China is a leading community-driven design fest organized by Wiredcraft.
India 2020: WGSN x Amazon Fashion India
This August saw the first WGSN Trend Talk launched in collaboration with Amazon Fashion India. The event marks the first of a quarterly series hosted at Amazon Fashion India’s studio, which studio serves as an extension to Amazon’s imaging and cataloguing services, a global business vertical that gives retailers access to low-cost photography solutions for their products.
Ten questions with Prakaikaew Na-Ranong of The Slate hotel
Prakaikaew Na-Ranong, also known as Krystal, is co-owner and Managing Director of The Slate hotel in Phuket, a design focused luxury resort inspired by Phuket’s tin mining history. WGSN City by City associate editor Nicole Hurip sat down with Krystal for the inside scoop on The Slate, what’s so great about Lisbon and her thoughts on Airbnb. What’s new with The Slate? We want to expand Black Ginger, which is our Thai restaurant specialising in street food.
Next: Reactive retail
As Next release their trading statement for H1, WGSN Analytics takes a look at the strategies they are adopting in order to be a more reactive retailer. The weather has long taken the blame for mark-downs and out-of-stocks within fashion, with the volatility of the weather becoming increasingly unpredictable and extreme in cases, it is now more important than ever for retailers to ensure their phasing is flexible, agile and responsive in order to achieve full price sell through.
Get to know L., an ethical take on personal care
Wellness is getting an ethical update. Embracing a more outward-facing approach to self-care, consumers are looking to brands to align with their ethics and values, and give something back. Enter L., a subscription service for organic tampons, pads and condoms that send products to girls and women in need. L. tampons and pads are made from organic cotton without pesticides, chlorine bleaching or fragrances, chemicals often found in more mainstream brands of menstrual products.
Coloro X WGSN: Cassis - romanticism, youth and femininity
Next up in our S/S 2020 key colours, WGSN and Coloro bring you the gender-neutral and modern Cassis. A desirable fusion of the pinks and purples that have made such a huge impact in recent seasons. Subtly graduating from crushed blackcurrant to rich aubergine, the deep purplish tones of the elegantly understated Cassis draws inspiration from nature in shades that are sophisticated, colourful and rich.
Prosperity Textiles and their sustainable denim production
As consumer demand for sustainable, ethically-sourced products heightens, here at WGSN we’re dedicated to highlighting the opportunities this challenge presents across the board. A shift towards sustainability comes not just from an environmental need, but a financial one too, as consumers begin to reject brands and businesses that aren’t on board.
Coloro X WGSN: Neo Mint - the fusion of tech and nature
Coloro has partnered with WGSN for the next 5 weeks to bring the launch of S/S 2020 key colours. This week it’s all about the modernist Neo Mint. Part of the ongoing uptrend in pop pastels, Neo Mint is a natural evolution from the infamous Millennial Pink and Gen Z Yellow we’ve seen sweeping the industry. A purist color, maintaining its crisp appearance, Neo Mint light tone which can be used as a contemporary alternative to grey.
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