I'm a writer and editor interested in how business, technology, and culture interact. Currently, I contribute to OZY.com, and I have also written for The New Yorker and Fast Company's websites. Before I began freelancing, I was a senior reporter at Inc. magazine. Outside of work, I like discoveri...
In certain corners, Dog Parker, which makes internet-connected doghouses intended to keep dogs safe from theft while their owners run quick errands, is an exciting new development. The company, an alum of the Entrepreneurs Roundtable Accelerator, has close to 40 doghouses stationed outside businesses in Brooklyn and has some 500 customer accounts. But to others, the idea of a smart doghouse has proven to be ripe for mockery.
One great thing about Brooklyn’s tech scene is the resources found in unexpected places: say, a talk on “why our robots are so stupid and how to fix them” at the public library. Several of those hidden gems can also be found at the Brooklyn Historical Society. Earlier this year, we covered the organization’s push to digitize its oral history archives and make them accessible to the public online.
Because Kolko’s idea is big: New York has as much or more to learn from Nairobi or Bogotá as the other way around. For Beth Kolko, it’s not just cool when innovation comes from Azerbaijan or Uganda. It’s a must. The English major turned engineering professor who now runs a medical device company called Shift Labs has been studying up for more than two decades, researching the use of technology in not-so-silicon-drenched places.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".