About twenty-five years ago, Japan's special kind of horror suddenly spread over the world like a virus. This horror had none of the fun exuberance of slashers, none of the tongue-in-cheek references to popular culture, and none of the gorefests to splatter audiences with (those exist too but are a different brand). Dread and the occasional jumpscare turned out to be, when well used, extremely frightening. This special kind of horror was often bloodless, mean-spirited and surprisingly effective.