Authored by : Arjun Gupta, Founder & CEO, KragBuzz Sports. There was a time when athleisure was largely associated with gyms, fitness enthusiasts, and urban consumers in metro cities. Today, that perception has changed dramatically. From Delhi and Mumbai to Indore, Lucknow, Ranchi, Coimbatore and hundreds of other fast growing cities - athleisure is basically an everyday lifestyle pick.