Arjun Kohli

Press enter or click to view image in full size Selling a veterinary practice in 2026 is not just about timing the market or finding the highest offer. It is about understanding what kind of story your practice tells and how that story aligns with what today’s buyers value most. The market for veterinary practices has matured. Consolidators are more selective, valuations are steadier, and independent buyers are returning with renewed confidence.

Press enter or click to view image in full size In my fourteen years in marketing, I have seen almost everything. I have seen what happens when a brand believes great design can replace great messaging. I have seen campaigns that went viral for the wrong reasons and teams that built landing pages faster than they built customer trust. But the biggest shift I have ever witnessed is the one we are living through right now. The age of artificial intelligence.

Press enter or click to view image in full size Salesforce development has evolved quickly over the past decade. Teams have moved from manual change sets to automation and version control, yet many still face the same painful problem during every deployment. A single missed dependency, an incorrect permission set, or an outdated profile can cause an entire release to fail.