Arnaud Debia

In today’s era of rapid technological advancement and shifting geopolitical landscapes, are foundations of brand success being redefined? Brand professionals are operating in a world where AI accelerates the attention economy, making genuine human trust more valuable – and more elusive – than ever before. Join us for the next Ipsos KEYS webinar as we explore the frontiers of brand trust.

Successful brands harness understanding of their context to get ahead. Brands shape people’s expectations and use empathy and creativity to deliver brand success. Figuring out the citizen behind the consumer and the person behind the citizen, Ipsos guides brands on their journey to success. 30.04.24 Ipsos will be from Monday 17 - Friday 21 June 2024 at the Cannes International Festival of Creativity. If Cannes Lions is on your event circuit, we would love to see you there! Where to meet us?

We’re barely halfway through the year, but it’s already hard to keep up with everything that’s happening. Ongoing wars, trade wars, culture wars. There’s a lot to take in. And yet the world moves on. Economies are adapting to social and technological change. Consumer confidence may be muted, but it has not collapsed. More than ever, it feels like the role of researchers and marketers revolves around making informed judgements about what’s changing – and what’s staying the same.