IKEA has promoted Erin Falconer into the role of head of marketing for the home furnishing retailer in Australia and New Zealand. She will succeed long-serving head of marketing Kirsten Hasler, who is moving to Unilever. Falconer has been marketing communications manager at IKEA since 2017, responsible for how the brand showed up in market and driving a clear, consistent and compelling expression across all customer touch points.