Arvind Hickman on Muck Rack

Arvind Hickman

Verified
  • Features and Analysis Editor, B&T
  • Journalist and Editor, Freelance
Sydney, Wandsworth
As seen in: B&T, Flipboard, Campaign (UK), PR Week, Campaign (US), AdNews (Australia), HR Magazine (UK), Campaign Asia, Journal of Accountancy, Third Sector, Travel Weekly (Australia) and
B&T Features and Analysis Editor. Former Media Editor of Campaign. Loves sport (LFC), cooking, travelling & photography.

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Articles

Hot Takes: Lessons From A Modern Witch, Why Cyclical Thinking Beats Hustle Culture

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By Arvind Hickman 
| B&T
Vanessa Winley, group partnerships director at Spark Foundry Australia, spoke to Stacey Demarco, a modern-day witch. Modern culture has elevated a very specific archetype: the hustler, fixated on linear progress and constant acceleration. Output, optimisation and urgency are prioritised above all else. But this framework is ultimately failing us. Burnout is rising. Trust in institutions is eroding. Consumers are growing sceptical of systems that promise control but deliver exhaustion.
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MiQ Launches Planning & Measurement Capabilities On Sigma

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By Arvind Hickman 
| B&T
MiQ has expanded its Sigma tool by introducing new AI-powered planning and measurement capabilities. Since Sigma’s launch a year ago, the technology has powered more than 40,000 campaigns for more than 2,300 advertisers. MiQ said that Sigma delivers a return of $2.22 for every $1 spent when compared to standard programmatic campaign setups. Sigma now allows marketers and agency partners to curate audiences and personas to target, plan, activate and measure campaigns across digital media channels.
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Southern Cross To Cut Up To 300 Roles In ‘Cost Reset’, Blames Weak TV Ad Market

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By Arvind Hickman 
| B&T
Southern Cross Media Group plans to cut between 250-300 full time staff in an effort to save up to $150 million annually ahead of its financial year end on 30 June 2026. The newly formed media group, which includes the TV and publishing business Seven West Media and audio group Southern Cross Austereo, blamed a weaker than expected TV advertising market for the deep cuts. A report in The Age suggests that the bulk of the redundancies will come from the Seven West Media side of the business.
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