Ashley Pini

Native botanical aperitif brand TANICA has signed a national distribution agreement with independent spirits distributor Iconic Beverages, effective 1 July 2026. The deal marks a new growth phase for the brand, which has been built through founder-led sales since its 2024 launch. Iconic will now manage distribution across on-premise hospitality and retail channels nationwide, supporting TANICA’s ambition to move from cult favourite to nationally recognised name.

Tucked into the foothills of Mount Vermio in Macedonia, northern Greece, Naoussa sits roughly an hour’s drive west of Thessaloniki. Vineyards climb from around 100 metres up to 350 metres above sea level across roughly 500 hectares. The continental climate, hot summers and cool winters, despite the proximity to the coast, combined with limestone and sandy soils, gives the wines their distinctive tension and minerality. The grape at the centre of the Naoussa PDO is Xinomavro.

Organised by Vinexposium, the event drew 14,273 trade professionals from 76 markets (up from 59 in 2024) and 38 producing countries (up from 35), with nine new nations making their debut: Austria, Belgium, Georgia, Greece, Hungary, Moldova, Slovakia, Tunisia and Uruguay. The numbers tell a clear story of sustained international confidence in Asian markets.