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Articles by Atalay Atasu
Be An Owl: Turn Sustainability Regulations Into Advantage
Is it safer to wait and see, follow the crowd or proactively shape the landscape? It depends whether you’re resigned to the fate of the dodo. Back in 2011, when companies were confronted with sustainability legislation that drastically changed their landscape – and bottom line – our message to them was: Don’t be a dodo or a sheep. Be an owl.
The Economics Of Sustainability
Lowering costs Sustainability is often associated with higher product costs. If sustainable products do not create more demand (no rightward shift of the demand curve), profits will suffer, which naturally dampens business interest in this pursuit. However, if more sustainable versions of existing products can be produced at lower costs, a triple win is within reach.
The Economics of Sustainability
Is it really possible for a profit-driven organisation to be sustainable? This existential question may well be keeping leaders awake at night amid pressure from consumers, regulators and investors – and potentially their own conscience. Today’s challenging economic climate is certainly making this question more acute than ever. Yet, as calls for companies to reduce their negative environmental and social impact grow, many leaders fail to realise the opportunities they bring.
The Life of Giants: A Life-Cycle View of Wind Turbines
The amount of renewable energy available will be tripled and energy-efficiency improvements doubled by 2030. This pledge was made at the United Nations Climate Change Conference (COP28) in 2023. But way before this historic commitment, the use of wind power was set in motion, making wind one of the most promising sources of green energy today.
INSEAD Explains Sustainability: Circular Economy
This episode highlights where circularity can begin and how it can end – when not done right. Sustainability is a business imperative, says Atalay Atasu, the Bianca and James Pitt Chair in Environmental Sustainability. It is an unavoidable disruption that businesses have to face due to pressures from customers, regulations and investors, not to mention the very fact that we live on a planet with finite resources.
Paris 2024: A Model for Greener Games
International sporting events are hardly associated with sustainability – not when organising a massive event successfully is in itself a tall order on many fronts. For the upcoming Olympics and Paralympics, we’re talking about hosting and housing 15,000 athletes and potentially 13 million spectators across 35 venues in France for a month. Against the odds, can Paris 2024 be a new model for sustainability for future games?
Make a Stronger Business Case for Sustainability - Tribune Content Agency
Karel Cool is a professor of strategy and the BP Chaired Professor of European Competitiveness at Insead. Atalay Atasu is a professor of technology and operations management and the Bianca and James Pitt Chair in Environmental Sustainability at Insead, and academic director of the Insead Sustainable Business Initiative. Nathan Furr is a professor of strategy at Insead.
Make a Stronger Business Case for Sustainability
Make a Stronger Business Case for Sustainability When greener products and processes add costs, managers can shift other levers to maintain profitability. Leaders can’t escape the global imperative to reduce the contributions businesses make to environmental degradation, but deep down, many harbor doubts: Can a profit-driven organization also be sustainable? Pressure to grow revenue and control costs is constant.
How the 2024 Paris Olympics Fast-Tracked Decarbonization - Tribune Content Agency
Atalay Atasu is a professor of technology and operations management at Insead, where he holds the Bianca and James Pitt Endowed Chair in Environmental Sustainability. Luk N. Van Wassenhove is emeritus professor of technology and operations management at Insead. His major work is in sustainability and humanitarian operations. They cofounded and direct Insead’s Sustainable Business Initiative.
How the 2024 Paris Olympics Fast-Tracked Decarbonization
Carolyn Geason-Beissel/MIT SMR | Getty Images For the growing number of organizations committing to decarbonization, meeting their goals can take a frustrating amount of time. The decarbonization journey is a nontraditional marathon — with a lot of ambiguity regarding the nature of the track — and many organizations struggle to identify where to start and how to scale their decarbonization efforts.
When Being Responsive is a Responsibility
If a company manages to double the demand for its products, it will undoubtedly celebrate its outstanding performance. But when demand for a company’s products increases 10 times, there’s no time to celebrate. Instead, a supply chain shock ensues. This was the experience of Kenvue at the height of the Covid-19 pandemic in 2020, when demand for much of its range of self-care and essential health products spiked.
The Long-Term Costs of Wind Turbines
In 1859, the town of Titusville in Pennsylvania vaulted into the limelight when Edwin Drake struck oil, thereby marking the inception of America’s oil industry. With an initial depth of 69.5 feet (roughly equivalent to the blade size of a 0.5 MW wind turbine), Drake’s well set the stage for an unprecedented era of economic prosperity. Companies and workers alike descended upon Pennsylvania’s black-gold frontier, applying rudimentary cable-tool drilling technology to tap shallow reserves.
Business Case for Sustainability: The Stakeholder Perspective
Business and the environment are becoming increasingly intertwined. Globally, environmental regulations in the European Union, United States, Japan, China and other parts of the world are pressing companies to play a greater role in sustainability. Laws aside, companies are paying attention to the social and environmental impacts of their businesses, as it has become clear that the consequences of ignoring them are far from trivial.
How Kenvue De-Risked Its Supply Chain
Global disruptions that cause sudden swings in consumer demand are becoming more commonplace today, changing the way we think about supply chains and de-risking them. If the pandemic has taught us anything, it is that organizations have a responsibility to manage these disruptions better. Many organizations have learned, through this period, that further strengthening responsive supply chains is a critical element to quickly addressing the needs of consumers.
Bagaimana upaya daur ulang bisa jadi solusi kelangkaan mineral untuk energi terbarukan
Apakah persamaan perak, silikon, dan galium? Bahan baku yang mahal ini adalah komponen penting untuk beragam teknologi energi surya. Bagaimana dengan neodimium, praseodimium, dan diprosium? Ketiganya adalah mineral tanah jarang yang digunakan untuk membuat magnet super dalam turbin angin. Usaha menjaga kesehatan bumi membutuhkan peralihan energi terbarukan secara cepat oleh pemerintah. Emisi karbon global harus dipangkas hingga separuh pada 2030 dan mencapai kondisi bebas emisi (net zero) pada 2050.
How recycling could solve the shortage of minerals essential to clean energy
THE CONVERSATION — What Do silver, silicon and gallium have in common? These expensive raw materials are essential components of our various solar energy technologies. What about neodymium, praseodymium and dysprosium? These rare earth metals are used to build the powerful magnets in wind turbines. Keeping our planet liveable requires accelerated clean energy transitions by governments — global carbon emissions must halve by 2030 and achieve net-zero by 2050.
How recycling could solve the shortage of minerals essential to clean energy
By Serasu Duran, Atalay Atasu & Clara Carrera By recovering critical minerals from a process known as urban mining, we could cover the demand needed for future energy installations. The post How recycling could solve the shortage of minerals essential to clean energy appeared first on RenewEconomy. Read Full Article Here For more great articles: Renew Economy (Visited 1 times, 1 visits today) Comments comments
How recycling could solve the shortage of minerals essential to clean energy
Print Email Read Later This article was originally published on The Conversation, an independent and nonprofit source of news, analysis and commentary from academic experts. Disclosure information is available on the original site. Read this article for free: Email Address: Password: I agree to the Terms and Conditions, Cookie and Privacy Policies, and CASL agreement. Already have an account?
How recycling could solve the shortage of minerals essential to clean energy
What do silver, silicon and gallium have in common? These expensive raw materials are essential components of our various solar energy technologies. What about neodymium, praseodymium and dysprosium? These rare earth metals are used to build the powerful magnets in wind turbines. Keeping our planet livable requires accelerated clean energy transitions by governments—global carbon emissions must halve by 2030 and achieve net-zero by 2050.
How recycling could solve the shortage of minerals essential to clean energy Original
What do silver, silicon and gallium have in common? These expensive raw materials are essential components of our various solar energy technologies. What about neodymium, praseodymium and dysprosium? These rare earth metals are used to build the powerful magnets in wind turbines. Keeping our planet liveable requires accelerated clean energy transitions by governments — global carbon emissions must halve by 2030 and achieve net-zero by 2050.
How recycling could solve the shortage of minerals essential to clean energy
An ambitious clean energy transition requires more of the metals and minerals used to build clean energy technologies. (AP Photo/Mary Altaffer) What do silver, silicon and gallium have in common? These expensive raw materials are essential components of our various solar energy technologies. What about neodymium, praseodymium and dysprosium? These rare earth metals are used to build the powerful magnets in wind turbines. Supply and demand The current challenge lies in a supply and demand mismatch.
Life cycle assessment of in‐person, virtual, and hybrid academic conferences: New evidence and perspectives
1 INTRODUCTION Conferences represent a well-established practice in academia to facilitate the creation and dissemination of knowledge (Rowe, 2018). They serve multiple important roles in the career of academics, enabling them—among others—to promote their work, attract feedback, and meet like-minded peers to build new research collaborations (Donlon, 2021).
Circularity in Practice: Case of a Zero-Waste Island
What does it take to transform an idyllic Greek island into the first zero-waste island? Can this circular model be extended to other islands and even other parts of the world? These are questions the INSEAD Sustainable Business Initiative (SBI) seeks to answer in its first research collaboration with Polygreen – a network of companies that offers integrated and innovative circular economy solutions worldwide.
Stakeholder Perspectives on Right-to-Repair Laws
A wave of grassroots consumer movement is unfolding. At the centre of the right-to-repair (RTR) movement are farmers who use John Deere tractors. Indignant at being “forced” to take their broken tractors to authorised dealers for repair, they revolted – turning instead to old tractors from the 70s that they could easily fix themselves.
GHG Emissions Reduction: Scientific Rigour and Stakeholder Engagement
Step 2: Identify and quantify options for reducing emissions Once we understood where our carbon emissions were coming from, we started exploring which levers we could pull to reduce them. We brainstormed internally, as well as approached several engineering companies and consultancies to get a comprehensive list of options. We then analysed the feasibility and potential benefit of those options, which spanned from automation systems to energy management systems, solar installations and more.
Building Momentum in the Energy Transition: Key Insights from Davos and Beyond
If the nascent energy transformation is to take off, business and government must work together to promote circular systems. In the last two years, the adoption of renewable energy has increased dramatically. Wind capacity additions nearly doubled in 2020. Sales of electric vehicles reached a record-high of 6.6 million in 2021. Solar power capacity, which broke records in 2020, is projected to quadruple by 2030. The energy transition is moving in the right direction.
Unfinished Business: Co-Creating Solutions With Beneficiaries
Under severe budget constraints, how can NPOs manage the trade-offs between offering variety versus serving more beneficiaries? A non-profit organisation’s (NPO) work is hardly ever finished. Faced with competing beneficiary needs and budget constraints, the NPO must also ensure that the goods and services it provides suit beneficiaries’ diverse needs so that they will be put to good use.
The Devil Is in the Details When Assessing Circular Solutions
by Atalay Atasu, Vishal Agrawal and Sezer Ulku* Proving their environmental credentials and embracing sustainable business practices has become a necessity for many organisations. This is, in part, thanks to a shift in consumer attitudes, but also down to a growing understanding that traditional linear business models are increasingly untenable in a world of finite resources. This change in mindset has led many businesses to consider the benefits of the circular economy.
The Devil Is in the Details When Assessing Circular Solutions
Atalay Atasu, Bianca and James Pitt Chair in Environmental Sustainability at INSEAD; Vishal Agrawal, Provost's Distinguished Associate Professor at Georgetown University; and Sezer Ülkü, Associate Professor of Operations and Information Management at Georgetown University | January 3, 2022 Identifying the right blend of circular economy strategies is vital for economic and environmental returns.
The Hidden Cost of Solar Energy
The current recycling capacity for solar panels can’t cope with an influx of customers prematurely discarding their existing panels for cheaper, more efficient models. Solar energy installations are booming across the globe. Solar power supply, which has already hit record highs in the European Union this year, will need to more than double per year in the next decade to meet the 2030 climate targets set by the European Commission.
Nachhaltigkeit: Welche Kreislaufstrategie zum Ihrem Unternehmen passt
Foto: Sirirak / iStockphoto / Getty Images Weiterlesen mit Harvard Business manager+ Das Wissen der Besten – zu den wichtigen Fragen rund um Führung, Strategie und Management. Wir liefern Ihnen Knowhow aus den renommiertesten Hochschulen der Welt, anschaulich und umsetzbar für Ihren Alltag als Führungskraft.
The Circular Economy: From Enthusiasm to Realism
Circularity for circularity’s sake is not the goal – sustainability is. If you’ve been following the recent discourse about the circular economy, you may have detected a baffling contradiction. Business and government leaders increasingly agree on the pressing need to conserve the planet’s resources by embracing a zero-tolerance attitude towards waste. Further, we’re told that circularity represents an economic opportunity measured in the trillions of dollars.
Nachhaltigkeit: Welche Kreislaufstrategie zum Unternehmen passt
Foto: Sirirak / iStockphoto / Getty Images Weiterlesen mit Harvard Business manager+ Das Wissen der Besten – zu den wichtigen Fragen rund um Führung, Strategie und Management. Wir liefern Ihnen Knowhow aus den renommiertesten Hochschulen der Welt, anschaulich und umsetzbar für Ihren Alltag als Führungskraft.
Cleaning after solar panels: applying a circular outlook to clean energy research
Abstract In this paper, we study the link between renewable technology adoption and the resulting waste, drawing parallels from our experience with the WEEE Directive to suggest policy recommendations and highlight future research directions. Our ideas are driven by the observation that the sharp reduction in solar panel installation costs along with improvements in their energy conversion efficiency has driven a rapid growth in the adoption of this technology.
How NGOs Can Help More People with DIY Solutions
It’s not enough for NGOs to simply put assistance, products, and provisions into the hands of beneficiaries. They must also ensure that donated resources suit beneficiaries’ needs and capabilities, so that the resources can and will be used. But the severe budget constraints under which most NGOs operate can make this a daunting challenge.
The Circular Business Model
Idea in Brief The Problem Manufacturing companies attracted by the promise of circular business models—in which used products can be recovered and reused or recycled—may struggle to make them sustainable. Why It Happens Managers all too often select circularity strategies that don’t align with their resources, capabilities, and constraints.
How the SDGs Can Change Your Organisation, From the Inside Out
Put the framework at the heart of your sustainability strategy. Start by using it to audit your internal resources. As an organisational mission, sustainability is hard to wrap your head around. Given its enormity and complexity, individuals have trouble measuring their own contributions, let alone those of their teams and departments. Of course, organisations can use standard sustainability metrics to assess progress based on output.
Supply Chain Solutions for Healthcare Inequality
Hospitals in developed countries have more supplies than they need; those in less fortunate countries lack the basics. Academic research can help close the gap. Since their introduction in 2015, the United Nations’ Sustainable Development Goals (SDGs) have pointed the way forward for organisations (both for- and non-profits) aiming to improve their impact upon the world. Leaders are using the SDGs to determine where a prospective investment of resources is likely to do the most good.
A Case Discussion on Market‐Based Extended Producer Responsibility: The Minnesota Electronics Recycling Act
Summary In this article, we analyze the Minnesota Electronics Recycling Act to explore the benefits and potential drawbacks of a market‐based extended producer responsibility (EPR) legislation implementation with operational flexibility for manufacturers.
Operational Perspectives on Extended Producer Responsibility
The full text of this article hosted at iucr.org is unavailable due to technical difficulties. FORUM Operational Perspectives on Extended Producer Responsibility Atalay Atasu Corresponding Author E-mail address: atalay.atasu@scheller.gatech.edu http://orcid.org/0000-0003-1572-8937 Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia Search for more papers by this author Conflict of interest statement: : The author declares no conflict of interest.
Rethinking Sustainability in Light of the EU’s New Circular Economy Policy
Many companies face serious challenges when it comes to executing on a circular economy (CE) strategy. They usually lack access to used products, they aren’t able to refurbish or recycle used products in a cost-effective way, their products are not designed with circularity in mind, and their customers discount the value of refurbished or remanufactured products. But these obstacles can be overcome.
A Case Discussion on Market‐Based Extended Producer Responsibility: The Minnesota Electronics Recycling Act
In this article, we analyze the Minnesota Electronics Recycling Act to explore the benefits and potential drawbacks of a market‐based extended producer responsibility (EPR) legislation implementation with operational flexibility for manufacturers.
How Low Can We Go? Help Create a Zero Waste Plan (City of Arcata, CA)
0 (zero; BrE: /ˈzɪərəʊ/, ZIRR-oh or AmE: /ˈziːroʊ/, ZEER-oh) is both a number and the numerical digit used to represent that number in numerals. It fulfills a central role in mathematics as the additive identity of the integers, real numbers, and many other algebraic structures. As a digit, 0 is used as a placeholder in place value systems. In the English language, 0 may be called zero, nought or (US) naught ( /ˈnɔːt/), nil, or "o" ( /ˈoʊ/).
OSU study could bring new uses for oil-field wastewater
An oil-field waste product that poses environmental challenges and is linked to earthquakes could become a valuable economic resource if the efforts of Oklahoma State University researchers are successful. ... (Source: Washington University in Saint Louis ) A team of researchers from Washington University in St. Louis have helped discover a new chemical method to immobilize... ON energy and environmental issues, the impact of overreaction can outweigh the consequences of denial.
Swalco Press Release - Electronic Recycling (Village of Deer Park, IL)
A village is a clustered human settlement or community, larger than a hamlet with the population ranging from a few hundred to a few thousand (sometimes tens of thousands), Though often located in rural areas, the term urban village is also applied to certain urban neighbourhoods, such as the East Village in Manhattan, New York City and the Saifi Village in Beirut, Lebanon, as well as Hampstead Village in the London conurbation.
Finalists Chosen for 2016 ADEQ Environmental Awards (Arkansas Department of Environmental Quality)
By Işıl Alev, Atalay Atasu, Özlem Ergun, Luyi Gui, Natalie Huang and L. Beril Toktay Last month municipal leaders from across New York told lawmakers during a special... (Source: NFWF - National Fish and Wildlife Foundation ) Washington, D.C., (April 12, 2016) - Today the Fishing for Energy partnership announced that more than 3 million...
Formulation of the Sixth Aisin Consolidated Environmental Action Plan－Fulfilling responsibility as a global company toward attainment of a sustainable society Maximum efforts are being made by the Aisin Group to help realize such a society (Aisin Seiki Co
Aisin Seiki Co., Ltd. (アイシン精機株式会社, Aishin Seiki Kabushiki Kaisha?), also known as Aisin TYO: 7259, is a Japanese corporation which develops and produces components and systems for the automotive industry. Aisin is a Fortune Global 500 company, ranked 347 on the 2007 rankings. Aisin Seiki was founded in 1949 and currently supplies engine, drivetrain, body and chassis, aftermarket, and other main automotive parts for various major OEM's.
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