By inventing new methods and materials, Aasiyah Abdulsalam’s Brooklyn-based startup The Renatural earned $4.2 million in investment from some famous names. In 2020, when Aasiyah Abdulsalam launched the Renatural from her bedroom in London, she wasn’t looking to overhaul the wig industry. She was simply trying to solve a problem that had followed her since childhood. “I was born in London, but I was raised in a really rural part of Ireland,” says Abdulsalam, whose parents emigrated from Nigeria.