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Augusto Bargoni on Muck Rack

Augusto Bargoni

As seen in: Wiley Online Library, Elsevier, Emerald Publishing, British Food Journal, Journal of Enterprise Information Management, Management Decision
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Articles

Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media

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By Augusto Bargoni, Chiara Giachino, Rada Gutuleac, Dalia Streimikiene
| Wiley Online Library Verified
CONFLICT OF INTEREST STATEMENT The authors declare no conflict of interest. REFERENCES (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 102–120. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356. (1999). The malleable self: The role of self-expression in persuasion. Journal of Marketing Research, 36(1), 45–57. (2015). Communicative intimacies: Influencers and percieved interconnectedness. University of Oregon. (2016).
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Fostering circular economy through open innovation: Insights from multiple case study

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By Francesco Antonio Perotti, Augusto Bargoni, Paola De Bernardi, Zoltan Rozsa
| Wiley Online Library Verified
1 INTRODUCTION Circular economy (CE) represents a highly discussed topic that has attracted the interest of policymakers, foundations, researchers and companies committed to a thriving and sustainable future.
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Crowdfunding and innovation: a bibliometric review and future research agenda

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By Augusto Bargoni, Alberto Ferraris Ferraris, Stefano Bresciani Bresciani, Mark Camilleri
| Emerald Publishing
Abstract Purpose This article aims to investigate the status of and the trends in the intertwining of crowdfunding and innovation literature by identifying, evaluating and synthesizing the findings from previous research. This paper provides a bibliometric meta-analysis of the already substantial and growing literature on innovation and crowdfunding research.
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