In my article about Need for Speed: Payback yesterday, I wrote about how, when I play racing games, I’m always focused on how the game I’m playing is differentiating itself from other games in genre:Instead of worrying about how tight to slalom down one of Payback’s serpentine freeways, I’m thinking about how the turns of this world feel mundane when compared to the cartoonish curves of Burnout: Paradise.
In the late hours of the night, as I drift down mountain highways and shift into high gear on Need for Speed: Payback’s straight aways, the controller disappears from my hand. The car and the road and the checkpoints and the other racers do, too. This isn’t unique to Payback; this happens whenever I play even the most average racing games.
What I'm about to say isn't going to surprise you: 2017 has been filled with incredible games, and while, strangely, I think the first few months of the year were a little stronger than the normally dominant fall, one thing that's been consistent throughout the year is that many of these games aren't just great, they're long. Obviously The Legend of Zelda: Breath of the Wild is on the furthest end of this spectrum—I'm currently over 120 hours, and have no intention of stopping.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".