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Ayelet Noff on Muck Rack

Ayelet Noff

As seen in: Forbes, TechCrunch, Cointelegraph, The Next Web, VentureBeat, Nasdaq, Product Hunt, HackerNoon, MarketingProfs, PR Week and
CEO & Founder of global PR Firm @Slicedbrand; selected as one of top 36 tech PR pros worldwide
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Articles

Earned Media Is The New SEO, And AI Is Rewarding Authenticity

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By Ayelet Noff
| Forbes Verified
Ayelet Noff is the CEO and Founder of SlicedBrand, one of the world's leading global tech PR agencies. getty Generative AI platforms like ChatGPT, Claude and Gemini have completely rewritten the discovery playbook for many companies. For decades, Google prioritized keywords and backlinks. However, those are no longer cutting it. AI doesn’t care how much you’re spending on SEO. It cares about credibility. If your brand isn’t being cited in organic coverage, you might not even be found at all.
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How to Keep Your Team's Creative Pulse Racing—Because Outdated Approaches to Creativity Won't Survive in the Age of AI

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By Ayelet Noff
| MarketingProfs Verified
Sign in or sign up to access this audio feature! No worries ... it's FREE! In a world increasingly turning to AI as a go-to solution, human creativity remains irreplaceable. Because true breakthroughs don't come from algorithms, they come from people. At the end of the day, it's our teams' ingenuity, intuition, and originality that push boundaries and drive meaningful change. A lack of creative opportunities in the workplace contributes to burnout, leaving employees disengaged.
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Reconnecting with Journalists Amid AI and Information Overload

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By Ayelet Noff
| PR News Verified
The PR industry needs to realize that it cannot continue to reach its target audiences if it remains hyper-fixated on the same old channels. As journalists look for new ways to showcase their work and break away to new platforms, PR pros will need a lifejacket to navigate the ever-growing number of distribution channels, form better media relationships and hunt for the right opportunities in a sea of irrelevant ones. It’s time we recognized what PR is best at and where to leverage AI.
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