Babar Khan Javed on Muck Rack

Babar Khan Javed

(He/Him)
Islamabad
As seen in: Z2C Limited, TechCrunch, Substack, CIO, The Express Tribune, The Information, Campaign (UK), PR Week, e27, WARC, Pakistan Today and
Covers:  Business, finance, economy, technology for corporate audiences.
Doesn't Cover: Anything to do with non corporate audiences.
#CIPRQualified Industry Analyst @ProfitPK | ex @CIO_MiddleEast @CampaignAsia | #ThanosDidNothingWrong | Eagerly looking forward to يوم القيامة‎

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Babar Khan Javed’s Biography

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Babar is an investigative journalist focused on the advertising, media, and technology industries.

He has 7+ years of newsroom experience with a track record in business and financial journalism and has demonstrated experience as a fast, clean writer with deep knowledge of business, economics, and finance.

Since 2013, he has developed reporters of varied experience and manage teams in high-pressure, deadline-driven newsrooms.

He also has strong editing skills that demonstrate mastery of journal…

Babar Khan Javed’s Journalist Portfolio

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What marketers can learn from Cadbury's investment in women's sports in Pakistan | WARC

What marketers can learn from Cadbury's investment in women's sports in Pakistan | WARC

Cadbury's #GetInTheGame and #BackHerDream campaigns exemplify how brands can effect positive change and foste…

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Sponsorship in women's sport: closing the investment gap

Sponsorship in women's sport: closing the investment gap

The global women's sports landscape represents just 10% of sponsorship dollars, 15% of media coverage, and a …

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How digital has redefined go-to-market strategy | TechCrunch

How digital has redefined go-to-market strategy | TechCrunch

By using technology and finding the right collaborations, companies can disrupt new markets, solve customer p…

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Publicis Affiliate Blitz Advertising Responds to Lawsuit Over Alleged Unpaid OOH Bills | Branding...

Publicis Affiliate Blitz Advertising Responds to Lawsuit Over Alleged Unpaid OOH Bills | Branding...

A lawsuit names Blitz Advertising as owing TMV Advertising unpaid dues for carrying out OOH placements in the…

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Is Pakistan ready to unlock its export potential with Amazon? - Profit by Pakistan Today

Is Pakistan ready to unlock its export potential with Amazon? - Profit by Pakistan Today

If manufacturers in Pakistan invest in brand development to compete on value instead of price, they have a sh…

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Inside Rocket Internet's new startup CaterWings

Inside Rocket Internet's new startup CaterWings

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Articles

How to use segmentation, targeting and positioning for media relations

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By Babar Khan Javed
| Influence
Earlier this year the marketing professor Mark Ritson revealed that two-thirds of marketers would fail a basic undergraduate test on the fundamentals of their own discipline. His research, in partnership with Ipsos, found that many couldn’t even define segmentation, targeting and positioning (STP), the bedrock framework every first-year student learns. Why this is happening is open for debate.
Open in Who Shared Issue with article?

Planning an IPO? Here’s your pre-IPO internal communications playbook

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By Babar Khan Javed
| Influence
An initial public offering (IPO) is a communications inflection point that demands rigorous internal discipline. Poorly managed employee messaging can trigger SEC violations, delay filings or erode trust. Groupon learned this the hard way. Done right, it turns every staff member into a compliant, informed ambassador. From a proactive communications perspective, ordinary-course business updates are allowed if they match past practice.
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Sponsorship in women’s sport: closing the investment gap

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By Babar Khan Javed
| Influence
Even as the global women’s sports landscape is witnessing a reckoning, it still represents just 10% of sponsorship dollars, 15% of media coverage, and a fraction of broadcast rights fees compared to men’s sports. This year women’s elite sports are predicted to generate more than $1.28bn (£1.19bn) in global revenues, according to a report published by Deloitte in November 2023.
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Interview

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What was your first job as a journalist?

Led the first outlet that covered Pakistan's pre-VC era start-up ecosystem.

Have you ever used a typewriter?

Maybe in jest.

How is social media changing news?

Disinformation goes viral, fact checking barely makes the newsfeed.
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