When we think of title sequences, we recall the ones Saul Bass made for Hitchcock, or the ones in the Bond films, which I never tire of watching (the credits stretch of Skyfall is a favourite.) But the opening isn’t just about fun or glamour. If done right, it sets up – stylishly (meaning, in a stylised manner) – the tone of the film that follows. Which opening sequences in world cinema are a favourite? Let me list a few, beginning with the title sequence from Ang Lee’s Eat Drink Man Woman (1994).
Magnus Chase and the Hammer of Thor – “by the creator of Percy Jackson” – is the last book I expect to find in Thamarai’s living room, as I wait for her, watching a stray cat do whatever stray cats do. It is spread open and placed upside down to mark the page, and surrounded by issues of Nakkeeran and Reporter and unopened newspapers. Later, she tells me that the book is her 15-year-old son’s, but the last time I interviewed her, in 2010, she said she was a fan of Modesty Blaise. One never knows.
Before the release of Stanley Kubrick’s Lolita (1962), author-turned-screenwriter Vladimir Nabokov said, “I have not yet seen the picture. It may turn out to be a lovely morning mist as perceived through mosquito netting, or it may turn out to be the swerves of a scenic drive as felt by the horizontal passenger of an ambulance.”Stephen King was less ambivalent about Kubrick’s work in The Shining (1980).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".