Barbara Jacobs

A surge in demand for storytelling roles across communications is reshaping hiring and expectations, but a closer look shows how few brands are actually telling stories that resonate and endure. Storytelling is having its moment … in communications. In late 2025, the Wall Street Journal headlined ‘Brands seek ‘storytellers’ to drive chosen narratives.’ Other media soon copy-catted, noting healthy six-figure salaries and hundreds of openings in a job world gone somewhat sour.

This is an excerpt from the novel Días de tu vida by Bárbara Jacobs, translated by David Unger. © Ediciones ERA S.A. de C.V, Días de tu vida Read the foreword to the issue 28 Literature section here. ● while some arms release you, others receive you. that was the title of the novel i wanted to write. that i started to write. that i ran out of time to write. i let time go by and now it’s too late. the day juan saw the test results he said. zinser. oncologist.

Why does one space instantly feel inviting while another feels off? Why are we drawn to certain decor more than others? And why can the same room feel completely different after a simple change in color? Color, whether used in architecture, interiors or everyday objects, accounts for as much as 60 percent of our response to a space or item. The influence of color is often described as color psychology. Its effects are both subtle and powerful, impacting us physically and emotionally.