Barbara Loera

Abstract Global agri-food systems face increasing challenges related to sustainability, public health, and food security, requiring a transition toward more integrated and demand-oriented approaches. In this context, consumer behavior plays a key role, as food choices are shaped not only by economic factors but also by social and psychological dimensions, including identity.

1 Introduction In recent years, researchers have emphasized the importance of existential quest for psychological wellbeing, resilience, and personal growth (Deci and Ryan, 2012).

In an ideal world, holidays would bring all families closer together and heal all wounds. Parents, stepparents, ex-spouses, children and grandparents would embrace each other in perfect harmony, and family discord would disappear, at least until after the New Year. Unfortunately, this isn’t an ideal world, and holidays reflect that.