Events are notoriously hard on humans. As a priority in event design, wellness just makes sense. We know our brains and bodies need fuel and movement for success. When you are taken care of as a participant, your ability to make connections to other humans, and to the learning you are experience is stronger. When you leave a meeting or event feeling richer for the experience, and not exhausted, you want to share your positive experiences and return the next year. This is good for all of us.
The vision behind the initiative belongs to Toni Zoblotksy, Hilton’s director of B2B marketing, who filled us in on specifics of some of the offerings during IMEX last October. For example, there’s Puppy Cuddling, a 30-minute afternoon break where attendees enjoy ice cream and get to cuddle with puppies from local shelters. Not only do attendees love it, but it gives the dogs a much-needed dose of affection.
The Decision to Attend Study – DTA2, a survey by the Experience Institute alongside meetings and conventions associations PCMA, IAEE, MPI, ASAE, and Destinations International, found that education is the top driver to get people to attend your meeting. In fact, 92 percent of respondents from all generations indicated that education is important, whether that education is gleaned from the formal program or the exhibit floor.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".