Barbara Krasnoff is a technology writer/editor who has been in the business longer than she cares to admit. When not reviewing tech or interviewing vendors & users, she writes short stories, mostly in the specfic genre. Occasionally, she even lifts her head from her computer to note a passing...
While I’m actively working as a freelance tech writer, I have to admit that, given the chance, I’d pick up a full-time, salaried, go-into-the-office-and-schmooze-with-your-colleagues job in a shot. (Well, a full-time, salaried job anyway; I’m perfectly happy to work at home and schmooze using Slack if I need to.) And being somebody who tries to be very organized, I have been using a variety of means to track my job efforts.
It may (or may not) surprise you to know that the battle among smartphone users isn’t only limited to iPhone vs. Android. There is the audio jack vs. no audio jack argument, for example, which cuts across both operating systems. And, inside of the Android environment, there’s the fans of the pure Android experience vs. the overlays that companies like Samsung and Huawei include.
Marketing automation has become one of the most important tools for modern sales professionals. Unless you have a staff of hundreds of salespeople, it's nearly impossible to research, reach out, and collect names using web forms, phone calls, or other methods. Then you must efficiently connect with those potential customers by using the appropriate marketing channel, such as email or social media networks.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".