Barron Ernst

Barron Ernst, Chief Product Officer at ShowMax Barron Ernst, Chief Product Officer at ShowMax Smartphone use in high growth markets like India and Africa differs from developed markets. This is because there are a very different set of constraints in operation, most of which stem from cost and infrastructure. If businesses want to deliver successful mobile services to emerging markets, they need to understand local nuances and design a business model that fits. What’s the context?

I recently hosted a webinar on the keys to A/B testing and how to structure these components for a company. I decided to post the notes I had as an outline as a blog post since I thought it was a good rough guide. Therefore, what follows is a rough outline for how I approach A/B testing when I join a company or when I get started. If you are a company that is new to A/B testing, this can be helpful as a checklist to help get you started.

Thursday, May 14th 15:00-17:00 CEST (14:00-16:00 BST) Agenda: Adrian Gregory, Sr. Director Customer Success EMEA, Amplitude Welcome: Adapting to the new world Itamar Gilad, PM Coach, Speaker & Author, Ex-Google PM Itamar will cover approaches to building products at a time of high volatility, uncertainty and risk. He’ll talk about baking agility across the planning stack to combat uncertainty, and he’ll discuss how to empower teams to tackle emerging opportunities and risks.