Barry Kirby

In today’s competitive lending landscape, credit unions have an opportunity to use data more effectively to drive results—specifically by identifying refinance opportunities and life-stage events and spending patterns that can be used to optimize member engagement, while enhancing auto loan marketing efforts.

Credit unions are entering a year of significant change. First, potential deregulation, some of which is already unfolding, poses many threats and opportunities for credit unions. On one hand, it’s an opportunity for credit unions to step out of their comfort zone and expand their offerings to improve member experiences and strengthen their role as a trusted financial option. On the other hand, it intensifies competition.

On Monday evening, the call came in – two mothers at Nimoa Health Centre, 183 nautical miles from Gurney, needed urgent medical evacuation to Alotau Hospital. The next morning, what seemed like a routine mission quickly escalated as a third mother was added to the list.