Barsha Shrestha

Operators and platform providers expanding across regions must embrace market diversity not as a complication, but as a strategic advantage. Understanding these factors isn’t just gravy; it’s fundamental to building campaigns that convert, retain, and scale. Effective campaigns start with insight, not translation. While language is important, true localisation goes far deeper than copy.

Insight Urbanization brings both opportunity and pressure. By equipping local governments with the right training, tools and financing, Nepal is showing how cities can grow in ways that work for everyone – a lesson with relevance far beyond its borders. The world is already urban, with nearly 60 per cent of the global population calling cities home. What’s more is that urbanization is accelerating: in the next five years, nearly 400 million more people will be born in or move to cities.

1. Introduction In recent years, disasters have caused widespread damage to the built environment, resulting in a sharp rise in global displacement. Of the 46.9 million displacements recorded in 2023, 26.4 million were disaster-induced [1]. Resettlement, defined as the planned, assisted, and permanent relocation of displaced populations, has emerged as a common strategy in response to such displacements.