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Bartley J. Madden on Muck Rack

Bartley J. Madden

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Articles

Bridging the gap between accounting returns and economic returns

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By Bartley J. Madden, Donn DeMuro
| Wiley Online Library Verified
INTRODUCTION A fundamental principle in economics (and finance) is that a proposed investment should be greenlighted if its return on investment exceeds the opportunity cost of capital. The economic view says that the greenlighted investment is expected to be a justified use of resources and therefore socially beneficial. An economic return has a precise description.
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Michael Jensen's contributions to the theory of the firm: A tribute in three acts

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By Bartley J. Madden, Douglas Stevens
| Wiley Online Library Verified
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Extending the pragmatic theory of the firm with shared values and social norms

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By Bartley J. Madden, Douglas Stevens
| Wiley Online Library Verified
INTRODUCTION In the new economy, corporate finance is faced with complex environmental, social, and political challenges, including a loss of trust in public corporations to address the wider problems of people and planet.
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