Now is an especially good time to be a Prosecco producer. In spite of the perfect storm of economic and political turmoil in the wine world, global Prosecco sales in 2025 nevertheless grew to almost 667 million bottles, up 1.1%, or about 7.3m units more than in 2024. The newer Prosecco Rosé category, made official in 2020, remains vigorous with more than 60m bottles sold, and the newer lower-alcohol category (8%–9%ABV) offers considerable and immediate growth potential.