Beca Alexander

A Love Note to Scuba Enthusiast Cynthia Rowley and the nautical naughtiness she inspires. Last week, Cynthia Rowley sent a little care package of seasonal pieces to the Indie offices, a preview of items she felt would be perfect for my slightly over the top quirkyness. While some of the pieces got play, one item in particular, a wetsuit in a metallic gold boldly stood out.

Gen Z – the generation born after 1995 – has long mystified marketers. Rumored to have low attention spans, the case may be that marketers just aren’t producing content that’s attention-grabbing enough for this portion of the population. The oldest members of this group are just graduating college and will soon join the corporate working force with expendable income to boot.

Nano influencers have raised eyebrows in the industry thanks to their engaged audiences and power to influence, however, Beca Alexander outlines the common pitfalls of working with nano influencers. Nano influencers are a relatively new breed of influencer with typically 1k-10k Instagram or YouTube followers. However, the potential issues that brands could face when working with nano-influencers (NI’s) are vast and can vary from timeline setbacks to complicated legal issues.