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Becca Aaronson on Muck Rack

Becca Aaronson

  • Interim Executive Director, News Product Alliance
Austin
As seen in: Medium, The New York Times, The Washington Post, Chron, Poynter Online, Nieman Lab, WFAA-TV (Dallas, TX), Fort Worth Star-Telegram, MYSA, KFF Health News and
News + Product Strategy, beccaaaronson.com. @newsproduct founder, fmr dir. of product @Chalkbeat, product manager @TexasTribune.

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Articles

What is “News Product”? — News Product Alliance

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By Becca Aaronson
Product is the discipline of creating value. So in journalism, “news product” is about creating value in news. Yet the way we talk about it can be confusing. “Product thinking” refers to a mindset or a strategic approach to work. “Products” are the things we’re building, like newsletters, websites and apps. And “product” roles are teams or individuals managing this process. This guide will help you make sense of these terms and understand the role of “news product” within news organizations.
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The First-Party Data Future: Helping small and local newsrooms harness their superpower — News Product Alliance

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By Ariel Zirulnick, Becca Aaronson
| News Product Alliance
If your stories and products aren’t informed by audience insights, no amount of growth hacking will make them truly stick. This is no easy feat. Newsrooms struggle to collect and manage the kind of rich, declarative data that makes this possible, let alone connect it on an ongoing basis to their editorial strategy. Improving this process is one area that the AI Co-Lab has zeroed in on for support.
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The State of Product Management in Journalism: 2025 Census — News Product Alliance

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By Feli Carrique, Becca Aaronson
| News Product Alliance
Product is the discipline in the newsroom most focused on creating value. It is designed to navigate audience shifts and technological disruption at the speed the next decade demands, aligning audience needs with editorial priorities, business strategy, and technology, while ensuring journalism delivers on its public service mission. Yet the field is still maturing. Too many organizations treat product as an informal add-on rather than a leadership function.
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