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Ariel Zirulnick on Muck Rack

Ariel Zirulnick

Los Angeles
As seen in: Medium, Business Insider, The Guardian, The Independent (UK), Quartz, The Christian Science Monitor, The Minnesota Star Tribune, Foreign Policy Magazine, New Zealand Herald, Yahoo and
Covers:  uae, turkey, algeria, tunisia, kuwait, morocco, jordan, iran, qatar, egypt, oman, bahrain, middle east, libya, yemen, israel and the palestinians, iraq, lebanon, syria
Doesn't Cover: sudan, cyprus, mali, afghanistan
Journalism audience + product consultant. Priors: @laist @membershippzzle, @newtropicmiami, journo in Kenya, @csmonitor. Miamian. Air-ree-ELLE.

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Ariel Zirulnick’s Journalist Portfolio

US Ambassador Ford on what's gone wrong in Syria and where it's headed

US Ambassador Ford on what's gone wrong in Syria and where it's headed

Recently retired US Ambassador to Syria Robert Ford offered a bleak assessment of the Syrian civil war in his…

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Articles

A new resource for taking the guesswork out of ecosystem research

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By Ariel Zirulnick
| Reynolds Journalism Institute
These assessments reveal who is informing communities, where gaps persist, and how resources can be deployed more strategically As information landscapes fragment and local news grows more reliant on philanthropy, ecosystem assessments are becoming an essential tool for funders, civic leaders, and newsroom leaders. These assessments reveal who is informing communities, where gaps persist, and how resources can be deployed more strategically.
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The First-Party Data Future: Helping small and local newsrooms harness their superpower — News Product Alliance

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By Ariel Zirulnick, Becca Aaronson
| News Product Alliance
If your stories and products aren’t informed by audience insights, no amount of growth hacking will make them truly stick. This is no easy feat. Newsrooms struggle to collect and manage the kind of rich, declarative data that makes this possible, let alone connect it on an ongoing basis to their editorial strategy. Improving this process is one area that the AI Co-Lab has zeroed in on for support.
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Newsrooms Must Prepare for AI by Getting Their First-Party Data Right — News Product Alliance

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By Ariel Zirulnick
| News Product Alliance
So we shifted the question: what would it take to get newsrooms ready? In order for open-source AI technology to make the greatest impact, particularly for small and local organizations with limited capacity, we must address three foundational challenges: First, news organizations need a shared understanding across departments of what first-party data is and how to collect it. Next, they need to achieve system integration,connecting first-party data sources into a cohesive structure.
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