Becky Freeman on Muck Rack

Becky Freeman

Sydney
As seen in: MSN Singapore, The Independent (UK), Wiley Online Library, Yahoo Canada, Yahoo News New Zealand, ABC News (Australia), PLOS Medicine, BMJ Open, Sydney Morning Herald, The BMJ and
Associate Professor, public health, University of Sydney. Research interests: tobacco control, commercial determinants of health, and media and communications.
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Articles

Availability, appeal, and addictiveness by design: Tobacco and nicotine industry deliberate targeting of youth

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By Raglan Maddox, Yardhura Walani, Becky Freeman
| PLOS Medicine
Loading metrics Open Access Perspective Perspectives are commissioned from an expert and discuss the clinical practice or public health implications of a published study. The original publication must be freely available online. See all article types » Citation: Maddox R, Freeman B, Pisinger C, Banks E (2026) Availability, appeal, and addictiveness by design: Tobacco and nicotine industry deliberate targeting of youth. PLoS Med 23(5): e1005133.
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Donations, access and secrecy: 3 tactics tobacco companies use to influence smoking laws

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By Becky Freeman
| Daily Bulletin AU
In April, the United Kingdom passed landmark laws that aim to create a “smokefree generation”. This means anyone born on or after January 1 2009 can never legally be sold tobacco products. The law is a triumph for public health. And it puts the financial interests of the tobacco industry in the rear window. Compare this to what happened on May 4, at a Senate inquiry into the illegal tobacco crisis in Australia.
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Donations, access and secrecy: 3 tactics tobacco companies use to influence smoking laws

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By Becky Freeman
| Inkl
Neither the original nor the revised speakers list mentions Philip Morris even appearing at the committee hearing. Philip Morris was also permitted to give evidence behind closed doors to a New South Wales state parliament inquiry into the illegal tobacco trade in late February. Having these sessions behind closed doors means Philip Morris could lobby privately for policies that would directly benefit the company, such as cutting tobacco taxes.
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