Washington D.C. greed got you down? Indulge in some retail therapy and some old-fashioned generosity. I’ll let you in on a little secret. You know that editorial staple of the holiday season — the gift guide? They’re fun to flip through. Designed to be eye candy, they’re skillfully photographed, artfully curated, and beautifully described. But how many times have they actually helped you pick a present for a hard-to-shop-for loved one? Probably not very often.
When my son, Dashiell, was born a few years ago, I had every intention of breastfeeding him. And I’d say we both put in a solid effort: He latched straight out of the proverbial gate. But his first weigh-in at the pediatrician’s office revealed that we weren’t as successful at the whole breastfeeding thing as I’d thought or hoped: Rather than being on his way to growing endearing rolls of baby fat, Dashiell was getting thinner.
Lego is, first and foremost, fun. Building with those small plastic blocks also teaches some fundamentals of engineering: how to build a structure that won’t topple over—that is, one stable enough to survive getting trampled by the family dog. A new robotic toy on Kickstarter can also make playing with Lego a lesson in computer programming. So you can hedge your bets by steering your kid toward two lucrative careers at once, under the guise of unstructured playtime.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".