Belinda Lanks on Muck Rack

Belinda Lanks

New York
As seen in: Bloomberg Businessweek, Bloomberg Markets Magazine, Bloomberg News, The Wall Street Journal, WIRED Magazine, Fast Company, SFGate, Sydney Morning Herald, The Hub (Johns Hopkins University), Medical Xpress and
Editor-in-chief at Razorfish, writer-at-large. Formerly of Huge, WIRED, Bloomberg Businessweek, Fast Company.
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Articles

‘True Color’ Review: Not-So-Black-and-White

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By Belinda Lanks
| The Wall Street Journal Verified
In the early 1900s, defining color in the dictionary required the expertise of a scientist. Color is so fundamental to how we describe the world that we learn its vocabulary almost as early as the alphabet. Yet from the start, the lesson is misleading. Colors that appear straightforward—red, blue, black, white—turn out to be anything but. Black is the absorption of light; white is the presence of every wavelength. Color also proves surprisingly difficult to pin down in words.
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‘How Great Ideas Happen’ Review: Building a Brainstorm

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By Belinda Lanks
| The Wall Street Journal Verified
I approach every book-review assignment with a professional eagerness. Yet when it comes time to put words on the page, enthusiasm gives way to doubt. No matter how often I’ve done this before, I worry that this time I’ll come up short. I clear my schedule and hole up in the library, only to fritter away hours doing everything but writing. Eventually, after more than a few false starts and abandoned lines, another essay takes shape, as if by magic.
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‘1,000 Marks’ Review: Mondo Logo

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By Belinda Lanks
| The Wall Street Journal Verified
For decades, only graphic designers seemed to debate the nuances of logos. The rise of social media disrupted that dynamic, exposing graphic-design decisions to broader public scrutiny. The shift was starkly illustrated in 2010, when the Gap introduced a new logo.
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