Skip to Main Content [enter] AnnouncementsYou Can Now Reserve The New Watches From Universal Genève Right Here Online and starting today, you can be guaranteed to be among the first to receive a *new* Universal Genève. If there's one brand that remains near and dear to the heart of Hodinkee, it's Universal Genève. In some ways, my own love of watches may not have flourished the way it did without the incredibly broad range of designs and concepts from Universal in that period.