In the last decade, we’ve waded through lots of talk about data—and worse, Big Data—as a kind of frightening “other.” Bruce Schneier described data as “the exhaust of the information age,” which is perfectly apt—but this is usually read the wrong way, giving us an excuse to treat data as a kind of artificial nuisance. We’re led to see data as an abstract, inhuman thing stored in the cloud, or maybe just in the computer.