Jonathan Greene on Muck Rack

Jonathan Greene

Kentucky
As seen in: Medium, Nature, UKNow, Bizcommunity, JD Supra, NewsBreak, Bluefield Daily Telegraph, The Salem News (Salem, MA), Daily Item, The Eagle-Tribune and
Father. Husband. Creator of @hopsspirits. All tweets are my opinion.
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Articles

The battle for the AI answer

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By Jonathan Greene
| Bizcommunity Verified
2 days7 days30 daysBy Industry Show more Advertise your job vacancies Subscribe to daily business and company news across 19 industries Search behaviour is evolving. Consumers are increasingly relying on AI assistants to answer complex questions, often expecting a single, authoritative response. As a result, Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) have emerged as important, though distinct, disciplines within the search landscape.
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Your Marketing Dashboard Is Lying to Your CFO

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By Jonathan Greene
| MartechView
When every number is up, and revenue is still going nowhere, the problem isn’t your campaigns. It’s the architecture of truth you’re building them on. Here is a pattern I encounter in enterprise marketing organizations more often than I should: every metric on every dashboard is green, and the CFO still isn’t buying it. Click-through rates are trending up. Cost-per-acquisition improving. AI engines produce thousands of ad variations with apparent precision. And yet, top-line growth is flat.
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Genomic epidemiology of the 2025 mpox epidemic in Sierra Leone

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By Allan Campbell, John Demby Sandi, Ifeanyi F. Omah, Martin Faye, Edyth Parker, Taylor M Brock-Fisher, Crystal M. Gigante, Mohamed Kamara, Anu Williams, Mouhamed Kane, Julian Campbell, Mignane Ndiaye, Ibrahim Umaru Fofanah, Al Ozonoff, Colby Wilkason, Danny Park Verified, Christopher Tomkins-Tinch, Christopher John Shin, Ian Baudi, Brendan Blumenstiel, Patrick Varilly, Ivan Specht, Ben Fry Verified, Paul Cronan, Harouna M Soumare, Alexandra Tuttle, Jonathan Greene, Aminata Shamit Koroma, Joseph Sam Kanu, Mamadou Aliou Barry, Aboubacry Gaye, Andy Diouf, Christine Hughes, Joshua I. Levy, Alhaji Umar N’jai, Moussa Moïse Diagne, George Ameh, John Klena, Monique A. Foster, Abebaw Kebede, Collins K. Tanui, Boubacar Diallo, Anise N Happi, Sofonias Kifle Tessema, Abdourahmane Sow, Yenew Kebede, James Squire, Doris R. Harding, Zikan Koroma, Mohamed Jalloh, Kristian G. Andersen, Andrew Rambaut, Mohamed Vandi, Ibrahima Fall, Pardis Sabeti, Christian T. Happi, Foday Sahr, Donald S. Grant, Vidalyn Folorunso, Kadiatu Salmata Sesay, Sia Mani, Choe Miller, Naomi Daniel Sesay, Francis Baimba, Roberta Lansana, Simon Ruhweza, Zein Souma, Amanda Kargbo, Komba Koninga, Alie Tia, Jone Ngobeh, Foday Thoronka, Alusine Fofanah, Marietou F. Paye, Karlie Zhao, Ellory Laning, Oludayo Oluwaseyi Ope-ewe, Ayotunde Elijah Sijuwola, Femi Saibu, Ebenezer Kehinde Ogundana, Ruth Oluwaseun Obaado, Jolly Amoche Adole, Imonikhe Kennedy Kio, Folefac Agnes Njeandoh, Walter O. Oguta, Dolo Nosamiefan, Isatta Wurie
| Nature Verified
Abstract Mpox is a re-emerging zoonotic disease caused by MPXV, which has led to outbreaks across multiple countries in recent years. Sierra Leone reported its first mpox case in 8 years in January 2025, rapidly becoming the epicenter of a continental outbreak with more than 5,000 confirmed cases by August, a surge with unknown origins, timings and drivers.
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