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Articles by Ben Jermy
OptaAI Studio to Provide Captivating Insights Across Sky New Zealand's Men's and Women's Rugby Broadcasts
6 March 2025 – Global sports data and AI pioneer Stats Perform today announced a new partnership to bring advanced official player stats and contextual, live AI-powered insights to viewers and sponsors of Sky New Zealand’s rugby broadcasts in Aotearoa New Zealand.
From Pre-Match to Post-Game, Opta’s Vital Role in Powering the Champions League’s Historic Night
Wednesday 29 January was a landmark night in UEFA Champions League history–one that saw all 18 matches in the final round of the league phase kick off simultaneously for the first time ever. Whilst some teams had the luxury of knowing they had already qualified for the knockout stages, the fate of others was dependent on the outcome of results elsewhere. This meant that every key moment on the pitch across Europe carried immense stakes.
Webinar: AI’s Transformative Role in Fan Engagement & Monetisation
We recently released our 2025 Sports Fan Engagement, Content Monetisation and AI Trends Report, exploring insights from over 740 sports media execs across 7+ sectors. To celebrate the release we’ll be hosting a webinar that will delve deeper into some of the report’s key insights, and we would love you to attend.
ICE Barcelona 2025: Why You Should Visit Our Booth 5H20
Betting & Affiliates Making Streaming Even More Bettable, Powerful New Betting Markets, and Unrivalled Tools to Engage Bettors Click here to book a meeting with Stats Perform (booth 5H20) at ICE Barcelona.
AI’s Transformative Role in Fan Engagement & Monetisation: 2025 Fan Engagement and Monetisation Survey - Stats Perform
14 January 2025 – Stats Perform, the global leader in sports data and AI technology, has published its 2025 Sports Fan Engagement, Content Monetisation & AI Trends Report, unveiling key insights from over 700 sports media executives about the evolving landscape of fan engagement and monetisation in 2025, and the associated role of AI. The report reveals sports media organisations and sponsors are excited about the transformative potential of AI on helping grow fans and revenues.
Download The Opta Champions League Sample Preview Pack
The UEFA Champions League competition is evolving for 2024/25 with an exciting new format bringing more teams, more matches and even more excitement for fans.
Rugby Union Data Editorial and Research
Rugby Union Data Editorial and Research Opta’s rugby union data covers every pass, kick, scrum, tackle and more. Our Data Editorial team are experts in helping you draw out the magic from the detail of the egg-chasing game. They use our unrivalled data to create stats-led research & insight packs before, during and after the season. They’re trusted by broadcasters, publishers, teams and other media organisations to help them discover and tell new stories that spark fan interest.
ProSummit Ecuador - Leagues Insights Report
Provide a few details to get acces to our exclusive leagues insights report featuring in-depth player and team stats collected and analysed by Opta. Learn about our global products, data collection methods, and case studies of our work with leagues around the world. If you have any questions and want additional information, speak to Matias Conde and Matias Cooper at the event.
OptaJoe's 15th Birthday Quiz 2024
Last week saw the hotly anticipated return of the OptaJoe quiz. The 14th edition of the quiz, and a very special one as we celebrated OptaJoe’s 15th birthday—62 thousand posts and 1.3 million followers later, and still going strong. The showpiece brought the greatest quizzing minds in the football media and betting space to Stamford Bridge to take on the hardest football quiz in the world.
Case Study: Growing Fans and Sponsor Reach for FCS College Football
Stats Perform was recently nominated for Hashtag Sports Awards’ Best College Sports Partnership, honoring our work with FedEx Ground to increase visibility and quality media coverage of Division I’s Football Championship Subdivision. In August 2023, we announced an expanded partnership with FedEx Ground, launching new initiatives to help the profiles of the subdivision’s teams and players. One season in, the partnership has outperformed our wildest expectations.
How Stats-Rich Sports Content Elevates the In-Stadium Experience
On 26-27 March 2024, Alex Roberts, Marketing Director at Stats Perform, attended the 2024 Coliseum Summit Europe. Below, he explains three ways sports content can make the matchday experience more entertaining for fans and sponsors, and how we can help. I recently attended Coliseum Summit Europe hosted in Tottenham Hotspur’s spectacular stadium.
Stats Perform’s role in the IOC’s Olympics AI Agenda
The International Olympic Committee’s (IOC) President Thomas Bach announced the Olympic AI Agenda last week in London, setting out a number of areas for focus at the upcoming Paris Olympics and beyond. Stats Perform’s reputation as the global leader in Sports AI saw our Chief Scientist Patrick Lucey invited by the IOC to help develop the Agenda as a founding member of their AI Working Group in 2023.
Webinar: New Storytelling Tools For The Euros
Storytelling Tools to Transform Your Euros Coverage 2024 has already been a busy year of men’s international tournaments. The AFC Asian Cup and CAF Africa Cup of Nations started the year, with the CONMEBOL Copa America coming in June. In this webinar we’ll be showing you how our powerful new products can help you take advantage of the rest of this unique calendar through outstanding live coverage, media and storytelling.
Unleashing Digital Out-of-Home
In 2022, Digital Out-of-Home became the industry’s fastest growing sector. Now in 2024, it hasn’t looked back. Digital Out-of-Home allows brands to tap into the many benefits associated with digital and programmatic channels and connect with their target audience through digital billboards, LED screens and digital signage, leveraging real-time and location data to deliver contextually relevant content. Of course, sports and outdoor advertising of all formats have long been a winning combination.
Stats Perform Secure Multiple Nominations for the 2024 Sports Technology Awards
Stats Perform has been shortlisted in three categories at the 2024 Sports Technology Awards. Opta Vision, our advanced AI-enriched performance dataset for football, has been nominated in both the Innovation of the Year and the Best Data and Analytics in Sport categories. Launched in 2023, Opta Vision combines player tracking data, captured remotely using computer vision technology, with on-ball Opta event data to generate new AI-enriched performance metrics and player fitness outputs.
The Launch of Opta Pro Hub, A Comprehensive Scouting & Athlete Management Tool
We have announced a new partnership with MyCoach Pro to launch Opta Pro Hub, an Opta-powered platform to help professional football teams facilitate the early identification of recruitment prospects, internal development of players, and squad pathway management through the academy and into the first team.
Brand & Sport Magic: Turning Passion Into Action
We can connect you to sports audiences across the globe, authentically More brands than ever are looking to connect themselves with sport and their passionate and diverse audiences that span the globe. A brands aim? To tap into the passion, engagement and tribalism that comes with sport, and channel some of that magic for their brand. To turn their brand into a must-have, to reach new audiences and to build highly memorable experiences that only sport can create.
A new era in March Madness Storytelling
Turn Tournament Magic Into Tournament Content & Sponsorable Revenue Make your path to audience and growth and new revenue streams much simpler by combining our Autostats data with our graphic creation platform; PressBox Graphics. The killer combination allows content creators to create graphics without manual calculations or data entry.
Palmeiras Becomes First South American Club To Use Opta Vision
Recently re-crowned Brasileirão Série A champions, Palmeiras, are looking to get another step ahead of their rivals after announcing a new agreement to use Opta Vision to support the club’s high-performance analysis and global player recruitment operations. Launched in 2023, Opta Vision is making professional football teams around the world more competitive, on and off the pitch, by delivering previously unobtainable but critical insights into player performance and opposition tactics.
Magic in the Detail
Lionel Messi doesn’t score many headers. In fact, only four of his 129 goals in the UEFA Champions League came by way of his head. The first was the most memorable – a glancing effort by the 170 cms genius from a cross by another 170 cms wizard, Xavi, in the final of the 2009 edition. 2-0 v Manchester United. Messi and Barcelona had won their first Champions League trophy together.
Stats Peform X WTA: Bringing Tennis Fans Closer to Their Favourite Sport
Broadcasters & Connected TV, Federations & Rights Holders, Pro Clubs & Colleges Find out why we are trusted by the world’s biggest leagues and federations to deliver best in class data and editorial support.
How Opta Data Helps Brands Turn Football Into Magic
Featuring brands like EA Sports, Mastercard, Coca Cola, Bet 365 and more. Find out how some of the world’s biggest brands use Opta data to turn football into magic and authentically connect with sports fans globally. Provide us a few details below to unlock this resource. Get the Brand Book:
Opta Forum 2024: Stats Perform Launches Call for Proposals
Stats Perform is pleased to announce the return of the Opta Forum in 2024, with submissions to present in the event’s Pro Track now being accepted. For the second successive year the Opta Forum will take place at The Mermaid, in the heart of the City of London, on Wednesday 20th March, welcoming 500 football industry professionals.
Magic in the Detail of Sport: Calculating Hope with Mastercard
The Aim Mastercard were the official sponsor of the UEFA Champions League 2021 and wanted a way to restore fans hope after the pandemic and show them that hope in football is priceless. The Solution We used our historical Opta data and Live Win Probability model to retrospectively analyse the likelihood of the biggest comebacks in Champions League history.
AFC Asian Cup: Download The Stats Perform Product Overview
Five Ways to Turn Tournament Magic Into Tournament Audiences & Revenue Stats Perform have been in and around major tournaments for a very long time and have learnt a lot along the way! For January’s AFC Asian Cup, we’ll have a lot of useful tools available to help you cut through the noise, grow audiences and grow revenues. We’ve compiled a short overview pack which covers what you can get from us to help you turn the tournament magic into audience and revenues.
From Numbers to Narratives: Uncovering The Magic Of Rugby World Cup 2023
The Rugby World Cup (RWC) 2023 featured deeper data and greater access than ever before, deeper data which allowed stakeholders to create meaningful and memorable moments for fans to enjoy. Delivered by Stats Perform in partnership with Capgemini and World Rugby, Opta data powered ground-breaking new metrics, fantasy games, editorial, broadcast, social media and so much more.
How Data & Technology is Primed to Facilitate an Explosion in Fan, Broadcaster & Sponsor Interest Across the AFC
International football in Asia booming, with record figures and media value being generated for the qualification stages for the upcoming men’s Asian Cup, as well as a 63% increase in viewers for last year’s women’s competition. Underpinning this growth is the advances in new technologies, which is enabling confederations, football associations and clubs to enhance the way they engage with fans, increase visibility of their competitions and improve performance on the field.
Visuals, Views, likes and shares: The race for the edge in social media graphics
Grabbing fan attention in the crowded and noisy environment that is social media can be difficult. It can be especially challenging in the fast-paced world of sports media. To get any sort of traction on your post, content managers need to find a way to be first to the punch, but the graphics needs to be detailed, clean, and attractive to draw the most engagement. What is it about a graphic that takes it from good to great?
Stats Perform Summit Sessions Now Available
On 7 July 2023, Stats Perform brought together a group of innovative minds from across football analysis and broadcast to explore the challenges and opportunities that lay ahead for women’s game, its team and players.
Are You Ready To Tackle The New Season?
We have an exciting year of rugby ahead of us, kicking off with a World Cup no less.
Swipe File: Broadcast Sports Lookbook
MORE THAN 30 PAGES OF SPORTS BROADCAST DATA AND INSIGHTS APPLICATIONS ARE INSIDE OUR NEW SWIPE FILE “77% of sports fans say they undertake at least one additional activity related to a game while watching a sporting event from home. Most popular activities include trying to find statistics.” Delotitte, June 2023.
Success Story: Clear Headsmart Excites and Delights Fans with Stunning Visuals, Predictive Content
Opta Live Win Probability and seamless social media content creation with PressBox Graphics gave Unilever’s Clear brand the assets needed to run a successful shampoo product promotion around Indonesian men’s football. By aligning campaign messaging with advanced metrics, Clear created a virtual football pundit, Headsmart, who would help eager fans lower their stress.
Success Story: Diario AS Transforms Story-Telling, Visualises the Invisible
Diario AS leveraged Stats Perform’s data editorial and news services to bolster their sports news content. When it came time to expand their offering into English, they once again tapped Stats Perform to help kickstart the offering. Read on to learn more about how: A daily newspaper started in the 60’s modernised to become one of the world’s biggest Spanish-language football news outlets.
From Descriptive to Predictive: Unlocking the Potential of Football Data to go Beyond Tracking
Bradford Griffiths, VP of Product Innovation, was featured in the latest issue of FC Business where he discussed the first emergence of tracking data in football 25 years ago and how tools like Opta Vision are improving the way federations, leagues, professional teams and media analyse the game today. On 25th February 1998, the French national team hosted a friendly in Marseille against Norway.
Opta Forum Panel: Nick Cockerill and Luka Maričić talk about the convergence of media and betting
Fans, bettors… what’s the difference? Luka Maričić discusses with Nick Cockerill at the Opta Forum Stats Perform’s VP of Betting Products Nick Cockerill sat down with Luka Maričić from Superbet at the Opta Forum to discuss the different ways fast growing sportsbook Superbet is bridging the gap between users of their media products and sportsbooks.
Watch: The Demo Series // AutoStats Dashboard
Fan Engagement Watch: The Demo Series // AutoStats Dashboard The dive deeper into the story with AutoStats Dashboard. See how the deepest data collected at massive scale can help make better draft decisions and tell better stories. Used by: professional teams, broadcasters, journalists, and others seeking richer coverage. By: Mike Leon
5 Ways Our Products And Opta Data Were Used In April 2023
Stats Perform are proud to power some of the most innovative, entertaining, and rich sports experiences. Every month throughout 2023 we’ll showcase the powerful ways our customers use our products to create unrivalled experiences centred around sport. Opta-powered betting insights assisting pre-match bettors What have Stoiximan done? Mapped our pre-match betting insights alongside their betting markets in multiple languages. What experience does this create?
4 Steps to Creating More Authentic, Memorable, and High-Performing Sports Campaigns
Standing out in a crowded landscape is a tale as old as time. If you read my colleague Brittany Steffen’s recent blog piece about leveraging sports fans’ passion for marketing and advertising and felt inspired, this article is for you. Sport is competitive – and I don’t mean just on the field. Sport imagery is everywhere, and the advertising space is already quite crowded.
4 Ways U.S. Brands Tapped into Sports Fans' Passion to Convert Sales and Grow Awareness
Let’s face it: sports fans are passionate. Whether it’s painting your face on gameday, buying the jersey of the player who was just traded to their favorite team (before he even takes the field, mind you), or fighting over who is the GOAT in any given sport, sports fans’ passion is second to none. Passion is a great motivator for consumers. We know that when fans pick a side, they tend to stick with it in an almost ride-or-die level of fervor.
More viewers, more attention, more sports broadcast entertainment
Stephanie Brown here – one of the sports data, content, and broadcast experts from Stats Perform that is super excited to be attending the NAB Show between April 15th – 19th in Las Vegas. I’d love to talk you through the latest enhancements to our sports broadcast-focused suite of products and why our real-time, proprietary sports data and content, spanning more than 15+ sports can help you and your teams’ ambitious broadcast goals. To book a meeting with me, click here.
College Sports: How Athletic Departments Are Using New Tech to Grow Fan Engagement and Activate Sponsorships
An increasing number of college athletic programs are using automated, stats-powered content creation tools from Stats Perform’s ‘PressBox’ suite to support their Communications, Marketing, and Creative and Digital Media teams.
Thoughts From the 2023 Opta Forum
‘In ten years’ time, you’ll all be roaming the corridors of football clubs’ was just one of the many predictions Chris Anderson and David Sally made when referring to analysts in their 2013 book; The Numbers Game. Ten years later, as he sat hosting a panel at the Opta Forum, it was pretty clear that another of his predictions had landed. Earlier this week, members of the football analytics community came together in London for the tenth edition of the Opta Forum.
Stats Perform Shortlisted for the FEVO Sports Industry Awards 2023
Stats Perform have been shortlisted for the Tech Innovation Award at the FEVO Sports Industry Awards 2023. The Tech Innovation Award in association with PT Sportsuite celebrates organisations breaking barriers through progressive thought, invention, innovation or new technologies in their areas of the sports industry. In 2022, Stats Perform delivered a new series of AI powered predictive metrics which were used by major broadcasters including Canal+ and Amazon Prime.
PressBox Live helps The University of Maryland energise fans, direct media coverage and get home in time for dinner
The University of Maryland’s football communications team started using PressBox Live to produce a higher volume of interesting fan engagement content to drive wider coverage and dive deeper into player performance. Read on to learn more about how: The University of Maryland’s media relations team found they could do more faster and still get home in time for dinner. An unexpected benefit could influence players’ draft rankings and affect every part of the football program.
Stats Perform Win at the Sports Technology Awards 2023!
Stats Perform has won the award for Best Fan Engagement Technology at the Sports Technology Awards 2023. The award celebrates technology that enables better engagement between fans and sports entities of all types. We won the award for our work enhancing fan engagement at the UEFA Women’s EURO 2022.
Payton, Buchanan Announcements to Highlight FCS National Awards on Bally Sports
The FCS stars will shine Saturday evening when the top individual awards in college football’s Division I subdivision will be presented at the Stats Perform FCS National Awards banquet in Frisco, Texas – on the eve of the national championship game. Highlighting the annual event are the announcements of the Walter Payton and Buck Buchanan awards for the 2022 national offensive and defensive players of the year, respectively.
10 Highlights from 2022
Moments That Matter We launched our Moments that Matter campaign in June. Showcasing how our tools allow media clients to make more of the moments that matter whether they be pre, during or post-game. With so much competition for fans’ attention PressBox helps you focus on the right stories and create diverse content to fill an entire game week. You can watch the video here: Opta Vision Opta Vision was announced in June.
Opta Forum 2023: Stats Perform Launches Call for Proposals
Stats Perform is pleased to announce that it is now accepting submissions to present at the 2023 Opta Forum, which will be taking place in central London on Tuesday 21st March. Next year will see the tenth staging of the event, which began life as the OptaPro Forum in 2014. Since then, the event has grown into one of the professional football industry’s leading global analytics events, attended by hundreds of staff working at clubs, leagues and federations across all levels of the game.
World Cup Bracket Maker: Five Tips for your Opta Million Selections
The Opta Million FIFA World Cup Bracket Maker game is officially live and gives you the chance to win a huge prize of $1,000,000. Even better, it takes just minutes to complete and it’s absolutely free to enter. Simply predict the order of each World Cup 2022 group and the outcome of every knockout fixture correctly to win. Sounds easy right? Obviously not. But fear not, we’re here to help you.
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