Dave Will

Grabbing fan attention in the crowded and noisy environment that is social media can be difficult. It can be especially challenging in the fast-paced world of sports media. To get any sort of traction on your post, content managers need to find a way to be first to the punch, but the graphics needs to be detailed, clean, and attractive to draw the most engagement. What is it about a graphic that takes it from good to great?

Associations are usually pretty good at talking to members, but communication is a two-way street. Here are some tactics to prompt meaningful dialogue and engagement. Imagine you’re trying to get to know a new friend. Would you do all the talking? Probably not. You’d probably say a few things, then ask a question. You’d listen to the answer and begin a conversation. This helps create an authentic dialogue and a more connected relationship.

In the past, Calgary police would ring in the month of December with warnings of a holiday checkstop blitz, often with attention-grabbing names such as Operation Enough is Enough. From 2008 through 2013, police even staged daytime checkstops, looking to nab those who get into the holiday spirit as part of their work day. There may be no official holiday campaign this year, but Acting Staff Sgt. Dale Seddon of the CPS traffic section says officers are on watch 24/7.