Nielsen’s Gracenote is teaming with two interactive TV ad providers to bring interactivity to linear TV ads and other programming as well. Through the company’s new partnerships with Connekt and Ensequence and Gracenote’s Video Automatic Content Recognition (ACR) technology, marketers should be able to customize ads to present special offers, social media elements, sponsorships, discount codes or promotions.
Hulu is finally bringing its newly revamped user interface and livestreaming TV service to Roku devices, plugging a considerable hole in device compatibility. For now, the update will be available for Roku Streaming Stick, Roku 3, Roku 4, along with the Roku Express, Premiere and Ultra models, and Roku TV devices. More support for other Roku devices is coming soon. Hulu has been rapidly adding device support for its new UI and live TV streaming service.
FuboTV announced Monday that it’s adding access to live local Fox TV stations in 12 markets, and adding a live feed of the Fox broadcast network in another 37. The new Fox affiliates available in FuboTV’s Premiere package:Those new stations join the 17 Fox owned & operated stations are already available through FuboTV. The service now offers 75 local network affiliates, including station affiliates for CBS, NBC, Telemundo and My Network TV.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".