The festival is being held on 22 days of the global soccer tournament schedule at Fort York and the Bentway, and will feature match broadcasts, live entertainment and food vendors. There is no charge for general admission, after Mayor Olivia Chow and city council scrapped a controversial proposal to require attendees pay $10. The city set up a digital ticketing system through Ticketmaster to help manage attendance however, and the first batch of passes were snatched up soon after being released.