In May, Picador Books sent a copy of an upcoming thriller, Christopher Yates’s “Grist Mill Road,” to the actress Krysten Ritter. The publicity team was thrilled when Ritter, the star of the Netflix series “Jessica Jones,” agreed to blurb the book — and even more thrilled when, unprompted, she shared a picture of it with her 655,000 followers on Instagram.
Long before “mansplaining” became a cliché, linguists observed that men tended to dominate public conversations. They hogged the floor, asserted more opinions, and interrupted more frequently than women. One study from 1975 found, for instance, that men were responsible for 96 percent of all interruptions in conversations with women. In the early ‘90s, some scholars hoped that the internet, with its promise of anonymity, would offer women more equal footing. But the fantasy proved short-lived.
Economists study human behavior. “Nobody ever saw a dog make a fair and deliberate exchange of one bone for another with another dog,” Adam Smith sniffed in The Wealth of Nations. The ability to “exchange one thing for another,” he declared, “is common to all men, and to be found in no other race of animals.” Later economists, inheriting Smith’s self-regard, rechristened man Homo economicus in the belief that rational self-interest defined the human species.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".