Power your PR campaigns with Muck Rack

Public relations and communications software built for the digital, traditional and social media world.

Identify and contact journalists, bloggers and freelancers around the world, monitor the news and build reports on your PR efforts.

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Join forward thinking companies around the world using Muck Rack

Why Muck Rack?

There's never been more potential to tell your story to the public, yet most tools haven't fundamentally changed since the first journalist directory was published in 1952. Press releases are aimlessly blasted out. Journalists are spammed because of antiquated media databases. PR pros get little response and can't measure the effectiveness of their work.

Muck Rack is the solution to these problems; trusted by top-tier journalists, global PR agencies and Fortune 500 companies, in addition to many boutique agencies and entrepreneurs.

Muck Rack has helped my team and I meet new people, avert potential crises, strengthen relationships, and understand how journalists are responding to our news. I credit many of our PR wins back to my success using Muck Rack to connect with journalists.

Pell, External Communications Manager, Hootsuite

Muck Rack Alerts for media monitoring and crisis identification

Timing is a key in discovering PR opportunities, potential crises and engaging with journalists through social media. Muck Rack Alerts notify you anytime a journalist is looking for a source, sharing relevant information on social media and when a story is published that needs your attention in minutes. Track your company and competitors in real time and identify which journalists are already interested in topics and companies related to your campaigns.

Organize lists, build better relationships and pitch journalists

Create custom media lists of journalists, based on any campaign, topic, location and more. Muck Rack’s media lists automatically update when a journalist changes outlet and/or beat. Use your media lists to organize journalists, quickly find social media profiles and discover their preferred contact information.

Export media lists to Excel and PDFs to share with clients and colleagues. Ready to pitch? Reaching out to journalists on Muck Rack is simple. Find a journalist’s profile, click send pitch and your targeted, concise message is instantly sent to their email inbox.

Report on campaigns and coverage

PR can now be quantified and justified more than ever before and social media has opened a whole new world of data. Muck Rack makes it easy to calculate the impact of your articles. Identify the specific journalists who are helping your story reach more people, faster. Muck Rack’s reports are designed to make your PR campaign’s data easy to digest and ready to present. Export presentation-ready PDF reports or use the CSV export option to access the raw data.