Benita Chacko on Muck Rack

Benita Chacko

Ahmedabad
As seen in: Afaqs!, The Indian Express, Firstpost, The Hindu, Business Standard, Deccan Herald, The News Minute, Best Media Info, IndiaSpend
Principal Correspondent @afaqs!. Formerly with @bestmediainfo, @IndianExpress. Views are personal.
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Articles

With Shah Rukh Khan, Visa shifts focus from payments to experiences in India

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By Benita Chacko
| Afaqs!
For India's affluent consumers, luxury is increasingly defined not by what they own but by what they experience. From curated travel and fine dining to exclusive events and lifestyle privileges, discretionary spending is shifting away from possessions and towards memorable moments—a behavioural change that is also reshaping how brands position themselves.
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Why PizzaExpress is betting on everyday dining, not just special occasions

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By Benita Chacko
| Afaqs!
A nervous first date. A marriage proposal. A birthday celebration. A pregnant woman indulging a craving. Children pooling their pocket money to share a tiramisu. These are the moments that unfold every day at PizzaExpress restaurants across India. These everyday experiences form the backbone of PizzaExpress India's latest campaign, "Only For Everyone", which aims to reposition gourmet dining from an occasional indulgence to an experience that naturally fits into daily life.
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FIFA rights secured, ZEE charts long-term course with football and emerging sports

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By Benita Chacko
| Afaqs!
As audiences splinter across streaming platforms and traditional television struggles to retain mass viewership, live sports has emerged among the few categories capable of delivering scale, engagement and advertiser interest in real time. Zee Entertainment Enterprises (ZEE) is betting that this shift creates an opening beyond cricket.
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