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by Bernd Bube, CEO and Founder of ADvendio. Retail media has been one of the most successful responses to poaching that retailers have ever discovered. After years of watching its market domination eroded by pureplays and other disruptors, retail has recognised the power of its existing assets, both in-store and online.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
