New Digital Age

By Michael Paretzky, CEO at Podstock Back catalogs have long been appreciating assets. For most podcast publishers, that assumption is breaking down. Back catalogs still matter, but they should be treated as yield, not strategy. Dynamic advertising can help monetize old inventory, but the future of publisher advantage is in new content, trusted creators, and integrated ad products. The math is working against publishers. Content supply compounds. Attention does not.

The annual Cannes Lions International Festival of Creativity has always served as a barometer for the shifting dynamics of the global advertising industry. This year, the overarching conversation across the Croisette focused heavily on artificial intelligence. To explore how this technology is reshaping business models, creative processes, and organisational structures, New Digital Age hosted an exclusive roundtable.

Dentsu UK&I integrates Meta creator tools Dentsu UK&I has integrated Meta‘s Creator Marketplace APIs into its Creator & Trends Studio platform. The integration is designed to help brands identify creators, monitor cultural trends and activate campaigns more quickly by combining Meta’s creator data with Dentsu’s own analytics and AI-powered recommendations.

Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world… ECONOMY Retail Week – Megan Robinson, 13th July 2026 England’s World Cup win provides footfall boost for night-time economy England’s World Cup win over Norway on Saturday night/ early hours Sunday morning provided a boost in visits for the country’s night-time economy.

Wrexham AFC and Mozilla Firefox announce multi-year front-of-kit partnership Football club Wrexham AFC and independent browser Mozilla Firefox have unveiled a new multi-year partnership that will see Firefox become the Club’s Official Web Browser Partner and front-of-kit sponsor for the 2026/27 season. Wrexham AFC has established a distinctive position in modern football through authenticity, ambition, and a deep connection with its supporters.

The annual gathering at Cannes Lions is renowned for celebrating creative excellence and groundbreaking technology, but it also serves as a critical barometer for the industry’s cultural and structural health. A dedicated panel hosted by New Digital Age brings together some of the industry’s most influential leaders to examine the state of gender equality, structural inclusion, and the future of creative talent under the banner of NDA’s Digital Women initiative.

Havas appoints Raphaël de Andréis to newly-created Chief Strategy Officer role Raphaël de Andréis has been appointed to the role of Chief Strategy Officer for Havas in addition to his responsibilities as CEO Western Europe in a bid to further strengthen the Group’s strategic focus and drive greater value creation for clients across the organisation. de Andréis began his career at TBWA before joining the Group in 1996 at BETC, where he became President in 2007.

Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world… PLATFORMS Digiday – Krystal Scanlon, 10th July 2026 Platforms’ AI dilemma: scale without sameness Nearly every big platform at Cannes Lions said AI makes creativity faster. Some of them quietly acknowledged that might be the problem.

59A has opened a permanent Sculpture Garden, unveiling five large-scale installations that transform real-world economic, behavioural and geographic datasets into geometric fine art. The garden, which launched on Thursday, 9th July, is billed as an attempt to break down the barriers between mathematics and artistic expression and to challenge the idea that technology is confined to strings of code or raw binary. Each of the five monuments maps a genuine dataset into a structured physical form.

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