Apple has cemented its position as the UK’s top storytelling brand by topping the annual Brand Storytelling Survey for an unprecedented fifth time. Conducted by creative agency Aesop, the poll reveals an eclectic top 10 with war veteran charity Help for Heroes climbing seven places to claim the second spot with BBC, National Trust and Amazon occupying third, fourth and fifth respectively.
Beckett joins the Manchester-headquartered digital agency from investment firm BGF, where he was responsible for sourcing acquisition targets. Prior to BGF, Beckett was business development director at Bureau van Dijk, where he spent eight years building the company’s sales capabilities and driving new business growth.
Commercial consultancy Romelle Swire has hired Media Bounty to lead on creative, content strategy and production for Tamara Ecclestone’s baby skincare range, Fifi & Friends. Media Bounty will be bringing to life a hero content campaign for YouTube, Facebook and Instagram, with the first creative - ‘Life Behind The Lens’ - taking a playful slant on the reality of parenting. Influencers will also be employed to amplify the core message at the start of 2018.
The reason @mrjamesob is conflicted about @FromPaperchase withdrawing campaigns from The Mail is because it shows up the hypocrisy of his own position, continuing to work for @lbc - employer and promoter of empty-headed, right-wing, man-children like @NickFerrariLBC
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".