Dolores Umbridge, a deliciously diabolical witch from Harry Potter, makes her first speech to the students of Hogwarts School of Witchcraft and Wizardry with a thinly veiled warning from the Ministry of Magic that “progress for the sake of progress must be discouraged.” Even non-Potterheads can see the parallels between her words and the craft brewing industry. In the past 18 months alone, nationwide craft beer growth has shrunk to single digits while several local breweries have closed.
There's no denying that Instagram has evolved significantly from its humble roots as a chronological photo album of selfies. As of April 2017, the social media site officially boasts 700 million monthly users, making it one heck of a marketing mechanism for those looking to boost their brand — both personal and professional. But small business owners may be wondering how do you make your Instagram a business account, and what are the benefits of doing so?
I’m no stranger to “the hustle.” I’ve worked as a bartender, waitress, art camp counselor, swim coach, and Etsy seller over the years — just to name a few. Some ventures were more sustainable than others, but figuring out how to run a successful Etsy shop proved to be a challenge from day one. For starters, Etsy is a gigantic network with thousands of sellers, which can make standing out difficult and time-consuming.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".