For the first time in its 30 years history, PepsiCo’s Naked brand is looking beyond juices and smoothies with the launch this week of Naked-branded fruit, nut, and veggie bars. The move by PepsiCo is an attempt to capitalize on a twofold trend: the growth of snacking, alongside consumers’ increasing desire for more fruits and vegetables as they seek out healthier fare.
The management teams behind Danone and what would one day become WhiteWave first crossed paths in the early 2000s when both companies were entering the organic dairy market. Dean Foods (DF), which 13 years later would spin off WhiteWave, had just acquired Horizon Organic milk, and Danone had recently partnered with yogurt-maker Stonyfield. Since then, “we’ve had this ongoing dialogue as colleagues,” says Danone CEO Emmanuel Faber in an interview with Fortune.
Last month, the Applegate marketing team started to take note of a strange phenomenon. During the first week of January, the brand’s hotdogs had their highest sales week ever at Whole Foods Market. “You don’t expect that people’s New Year’s resolution is, ‘I’m going out to get a hotdog,’” says Nicole Glenn, vice president of marketing and R&D for the Hormel-owned organic processed meats maker. Sales were up 31% over the previous five weeks at the high-end grocer.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".