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Beth Myers on Muck Rack

Beth Myers

As seen in: Yahoo News, Bain & Company, York Daily Record

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Articles

Personalization: AI for Retail Marketing Magic

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By Beth Myers, Mikey Vu, Aaron Cheris, Stephanie Koszyk
| Bain & Company
Today’s consumers are bombarded with ads and messages across every channel, making it harder than ever for brands to cut through the noise. As ad loads climb and attention spans shrink, retailers face a high-stakes conundrum: How can they stand out to shoppers with relevant marketing, improve the customer experience, and still make every dollar count? The solution: Personalization.
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A Field Guide to Modern Marketing

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By Shweta Bhardwaj, Beth Myers, Eileen Shy
| Bain & Company
Brand and marketing executives at consumer products companies have confronted big shifts in the playing field in recent years. More consumers expect more personalized content, convenience, and fair-trade sourcing. People shop, research, and check out content at any hour, through multiple channels. Determining which e-commerce platform merits the next advertising dollar has become more complicated.
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Retro York readers revel in memories of Smith Village in Jacobus

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By Beth Myers
| Yahoo News Verified
“Smith Village is a value village; Smith Village is a value village. Smith Village has everything for your home. You can shop, one stop. So, whatever you need, please be our guest! Where personal service is our best…by far! Cause the Village Smith is never satisfied…till you are! Smith Village is a value village.” Toni Gasket Deroche remembers that radio jingle fondly, along with the memories that come with it.
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