Bev Burgess

Account-based marketing is a powerful marketing approach but can be difficult to embed in complex, partner-led environments. PM Forum Conference keynote Bev Burgess makes the case for ADM, describes the challenges you will face and explains how to maximise your chances of success. Some clients are simply more important than others to your firm’s success.

Ordering your next read? Please allow some additional delivery time to account for postal strikes. Find out more here. Unlocking Sustainable Value Through Extraordinary Customer Focus Deliver value and profitable business solutions to key B2B clients and build enduring relationships that will maximize growth, by aligning marketing, sales and customer success.

The Marketing Strategist: When we spoke with Scott Brinker, VP, Platform Ecosystem, HubSpot, to learn about his New Rules of Marketing Technology and Operations, Corona was something you added a lime wedge to, or the hazy border circling the sun, during an eclipse. Now, our days are a blur of shifting information, delivered through our devices, as we sit at home and wonder what’s next. But rather than drown your sorrows, we encourage you to read Brinker’s recommendations.