Rob Leavitt

The Marketing Strategist June 12, 2019 by Content & Communication, Featured Article Connecting and engaging with the C-suite with marketing that is more personalized and personal at every stage of the relationship is now a business imperative for B2B marketers. No one pretends that this is easy. Getting it right demands a well-thought-out approach to researching and connecting with key executives in ways that resonate. The objective must be to engage with knowledge and content.

The Marketing Strategist January 27, 2021 by Marketing Strategy & Operations, Thought Leadership In episode 13 of the C-Suite Marketing Podcast, I talk to my colleague Julie Schwartz, Senior Vice President, Research and Thought Leadership at ITSMA, to get the long view on “How Executives Engage,” based on the 20+ years of research that she’s led for the firm.

The Marketing Strategist: When we spoke with Scott Brinker, VP, Platform Ecosystem, HubSpot, to learn about his New Rules of Marketing Technology and Operations, Corona was something you added a lime wedge to, or the hazy border circling the sun, during an eclipse. Now, our days are a blur of shifting information, delivered through our devices, as we sit at home and wonder what’s next. But rather than drown your sorrows, we encourage you to read Brinker’s recommendations.