Skip To Main Content
Brad Howarth on Muck Rack

Brad Howarth

Sydney
As seen in: ZDNet, The Sunday Age, iTnews, CRN Australia, SmartCompany (Australia), The Mandarin, techpartner.news
Writer and speaker on technology, entrepreneurship and communication, and co-author of A Faster Future: www.afasterfuture.com.
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Brad

Contact Brad, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

REA Group scales personalisation across both sides of its marketplace

|
By Brad Howarth
| iTnews
REA Group is using a common data and engagement architecture to transfer learnings and practices from its B2C marketing operation to its B2B customers. The creation of a Lifecycle Marketing Centre of Excellence in 2019 has enabled REA Group to bring together its consumer and customer lifecycle marketing teams together under a common operating model using best-of-breed customer data and engagement tools.
Open in Who Shared Issue with article?

Colonial First State turns marketing automation into an always-on engagement engine

|
By Brad Howarth
| iTnews
Colonial First State (CFS) has cut the time required to deploy standard customer journeys from weeks to hours and doubled its campaign output as it shifts its marketing to always-on, event-driven engagement. The superannuation and investments provider has been progressively rebuilding its marketing technology capabilities, using automation to reduce manual campaign work and respond faster to customer behaviours. This story is part of the 2026 iTnews State of MarTech report. Read it for free here.
Open in Who Shared Issue with article?

DAFF’s export systems modernisation skips big-bang replacement

|
By Brad Howarth
| iTnews
Key points DAFF's Digital Services to Take Farmers to Markets program is progressively modernising fragmented, paper-based export systems over six years rather than attempting a single big-bang replacement. The program, established in the 2020-21 Federal Budget with $222.2 million over four years, has delivered a single secure online entry point plus digitised certification, audits, licensing and quota administration.
Open in Who Shared Issue with article?
See all 102 licensed articles (450 Total)