Bianca Brutus on Muck Rack

Bianca Brutus

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Articles

Why Some Brands Chose Stagecoach Over Coachella This Year

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By Bianca Brutus 
| Adweek
Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. Music festival season kicked off last month with festival promoter Goldenvoice’s two biggest events: Coachella and Stagecoach. Coachella attracted a much larger crowd of 250,000 attendees across its two weekends, while only 80,000 people went to Stagecoach.
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Inside Coachella's Off-Site Events That Are Rewriting the Festival's Landscape

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By Bianca Brutus 
| Adweek
Brands are skipping the festival grounds and staging their own moments off-site Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. Coachella took over the desert this past weekend, and brands were quick to follow . But some of the biggest moments on that front happened off-site, where brands could build outside the constraints of the festival grounds.
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6 Coachella Brand Activations That Were Actually Worth Waiting in Line For

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By Bianca Brutus 
| Adweek
Heineken, Pinterest, and Gap brought their best to the desert. Want your ideas taken as seriously as your craft? The ADWEEK MiniMBA in Marketing strengthens your strategic voice—and your career trajectory. Apply for the program. While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This year's standouts felt less like marketing moments and more like experiences built around festival-goers.
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