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Bill Schmarzo

As seen in: LinkedIn, Medium, Dell Perspectives, Entrepreneur, TechRadar, Flipboard, MIT Technology Review, SearchBusinessAnalytics, TechTarget, VentureBeat and
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Articles

Your AI isn't failing -- your metrics are

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By Bill Schmarzo
| SearchBusinessAnalytics Verified
If AI is as powerful as everyone insists, why are so many organizations struggling to show a return on it? Here is the uncomfortable answer: because AI optimizes exactly what leaders tell it to optimize. Most organizations don't have an AI strategy problem; they have an AI ROI measurement problem. They have pointed an extraordinarily capable optimization engine at metrics that were built to track activity, not to define business value.
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Creativity Unlocked with Real-Time Animation

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By Logan Lawler, Cindy Olivo, Bill Schmarzo
| Dell Perspectives Verified
From his home studio in Brazil, Anderson Rohr demonstrates his latest 3D animation project. On screen, students in a virtual classroom watch intently as their professor adjusts a telescope, revealing a blue planet on the projection screen. The scene showcases what's possible when artists work without technical barriers. "I remember when this would have taken weeks," Rohr gestures at his modest setup. The founder of Third Move Studios recalls a time when a single scene took 300 hours to render.
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A/B Testing Pitfalls - Interview w/ Sumit Gupta @ Notion

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By Dan Wilson, J. Rusnak, Bill Schmarzo, Eric Ethridge
| Data Science Central Verified
Interview w/ Sumit Gupta – Business Intelligence Engineer at Notion In our latest episode of the AI Think Tank Podcast, I had the pleasure of sitting down with Sumit Gupta, a business intelligence engineer at Notion, author of The Tableau Workshop, and an expert in modern data stacks, marketing analytics, and business intelligence.
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